Report on Consumer Behavior

Added on - 28 May 2020

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Running head: CONSUMER BEHAVIORConsumer BehaviorName of the StudentName of the UniversityAuthor note
CONSUMER BEHAVIOR1Executive SummaryThe report helps in analyzing the different issues that are faced by different marketers in theentire competitive market. The different definitions of the consumer behavior have beendiscussed, as this will help in analyzing the behavior and importance of the consumer behavior inthe entire competitive market.The main aim and purpose of the report is to identify the different issues that are faced by themarketers relating to the consumer behavior. The importance of the consumer behavior has to bemaintained, as this will help in understanding the behavior of the consumers.The conclusion will be based on analysis of the different importance of the consumer behavior inthe entire competitive market. The different issues has to be solved in such a manner that thiswill help in analyzing the issues and solving the matter in an effective manner.
CONSUMER BEHAVIOR2Table of ContentsIntroduction......................................................................................................................................21. Overview on consumer behavior.................................................................................................22. Importance of consumer behavior in organizations.....................................................................33. Overview of Coles Supermarket..................................................................................................5a) Primary and secondary Customer Profile for Coles Supermarket..........................................6b) Identification of issues and solving such issues in consumer behavior..................................7Conclusion...................................................................................................................................9References......................................................................................................................................11
CONSUMER BEHAVIOR3IntroductionThe report helps in analyzing the definition of the consumer behavior in the context of anorganization. The consumer behavior is the study of the different individuals, groups as well asdifferent processes that are used in order to dispose the different products and services to satisfythe different requirements of the customers.The main aim and purpose of the report is to identify the different importance of theconsumer behavior in the organization. The organization that has been taken in the particularreport is Coles Supermarket that is based in Australia. The identification of the interest of theorganization is essential in nature, as this will help in segmenting the different customers.The structure of the report includes definition of the consumer behavior, importance ofconsumer behavior in the organization as well as the identification of the organization interest.The different issues faced by the consumers have to be highlighted to solve such issues withproper insight.1. Overview on consumer behaviorThe consumer behavior is the study of different individuals along with organizations thatinclude different activities that are associated with it for disposal of goods and services to theindividuals in the entire society(Lantos, 2015). There are different factors that are considered inorder to satisfy the requirements of the customers in the society that includes marketingcampaigns, purchasing power of the individuals and personal preferences. There are differentmodels of consumer behavior that has to be considered, as this is essential to understand thebuying decisions of the consumers(Martin & Bateman, 2014).Consumer behavior is influenced with the different personal factors that are essential innature that includes occupation, age, economic conditions, lifestyle of the individuals as well.The economic model of the consumer behavior is the oldest model of the consumer behavior thatincludes as well as explains the likely behavior of the consumers in buying decisions that areapplied by them. This model helps in including the monetary conditions of the individualsregarding their purchasing power. In the economic model, the money is the crucial factor that is
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