Consumer Behavior Assessment 2: Internal and External Influences on Decision-Making Process

Running head: Consumer Behavior 0
Consumer Behavior
Assessment 2
5/19/2019

Consumer Behavior 1
Executive Summary
This report is totally based on the research involves in the decision-making process of consumers
in purchasing a particular product. The interview has been taken in this research to conduct
primary research between two consumers and analyze their views regarding the same product.
The purchasing of LG television has been considered in this research. The information gained
from assignment 1 has been included in this research and this report has been discussed about the
internal and external influences on the decision-making process of consumers. The various
implications of marketing have been described in this research.

Consumer Behavior 2
Contents
Introduction......................................................................................................................................3
Part (i)..............................................................................................................................................4
Primary and Secondary research.................................................................................................4
Part (ii).............................................................................................................................................8
Summary of the target market.....................................................................................................8
Part (iii)............................................................................................................................................9
Conclusion...................................................................................................................................9
References......................................................................................................................................11
Appendix........................................................................................................................................13

Consumer Behavior 3
Introduction
The report will be discussed about the primary research and the secondary research based on
consumer analysis regarding the decision-making process in purchasing a product. The interview
will be conducted in this research project to analyze the decisions of the consumers in purchasing
the same product. The information of this report will be taken from assignment 1 and then
analyze the internal and external influences on the consumer decision- making the process. The
secondary research in this assignment is based on the primary research and the summary of the
target market will be included in this research project.