Consumer Behavior and Marketing Assignment 2022

HEWLETT
PACKARD
- Make it matter, keep Inventing
Consumer Behavior and Marketing
Psychology

Introduction • Consumer Behavior may be defined as the
study of individual’s perception towards a
product or service. It identifies key factors
responsible for the purchase, sell of the
product, or service that has helped the
individual to arrive to the situation.
• The chosen product is HP pavilion x360. The
company, Hewlett Packard is based in
America with its headquarters in Palo Alto,
California. In the initial years. It was founded
by Bill Hewlett and David Packard. In the
initial years, it used to manufacture
component parts, hardware and software for
other companies and later shifted to
manufacture personal computers, scanners,
printers and other products.

The stages
of consumer
purchasing
process
• Recognizing the problem.
• Searching for Information.
• Evaluating Alternatives
• Purchasing Decision.
• Action (Purchase)
• Post Purchase Behavior.

Recognizing
the problem
• Firstly the consumer identifies the problem
and feels unsatisfied, where the need for
satisfaction arises.
• The problem is that an undergraduate
student has been assigned with a task
containing a particular deadline.
• Therefore, the individual needs to work both
at home as well as college to finish the
assignment within the deadline.
• The individual realizes that he/she needs a
portable device to solve the problem.
• Therfore, he arrives at the decision to buy a
laptop which can solve the problem.