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Consumer Behavior and Marketing Strategy Assignment
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Added on 2020-05-28
Consumer Behavior and Marketing Strategy Assignment
Added on 2020-05-28
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Research Project DetailsReport titleConsumer Behavior and Market StrategyIndustry PartnerThe Crane Bar and Restauranthttps://www.cranebar.com.au/Research fieldMarketingOverarching ProblemMy industry partner, which is a restaurant, is having trouble reaching out to younger folks in order to be the trendy joint. Millennials are active and want affordable meals when they go out to eat, drink and make merry. My research project will explore this group of people (millennials) and figure out their definition oftrendy. It is important to solve this problem so that the restaurant can adjust and be fashionable. Moreover,their sales have been stagnant for a couple of years.While there are likenesses crosswise overages or generations, there are likewise various clear contrasts. For instance, twenty-year-old to thirty-year-old will probably need to post their drinking incidences on social media. Moreover, such a gathering of customers is anxious to figure out cooking also they are extremely drawn in with nourishment (Kim et al., 2013). Another essential knowledge is that when twenty-year-old to thirty-year-old are baffled with a feast result, they are considerably less prone to attempt this feast once more, which clearly influences their eating knowledge and recurrence of attemptingnew meat formulas. Concerning cooking, albeit both twenty-year-old to thirty-year-old and non-recent college grads demonstrate that their folks were persuasive in showing them to culinary skills, recent college grads thought they are disposed to utilize sites and culinary TV shows to figure out how to prepare food (Paul & Jerry, 2010).Overarching Research AimThe aim of my research project is to decipher the current generation, popularly known as millennials and why they prefer a particular restaurant. The outcome of this research is an effective and efficient market strategy for The Crane Bar and Restaurant. There are currently almost 80 million twenty-year-old to thirty-
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