Consumer Behavior Assignment 2022

Running head: MARKETING
Consumer behaviour
Name of the student:
Name of the university:
Author note:

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MARKETING
Table of contents
Different approaches to consumer learning...............................................................................2
Applicability of cognitive learning theory on the usage of Google Home Hub........................3
Difference in the target customer groups...................................................................................5
References..................................................................................................................................6

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MARKETING
Different approaches to consumer learning
According to Cui and Wu (2017), the consumer learning is a major aspect associated
with the behaviours of human beings, i.e., the customers regarding their knowledge or
information about a specific product or service. The knowledge and skills of the consumers
along with the information about the product and services are gained with the help of learning
procedures such as incidental learning. The learning of consumers is also related to the
stimulus of customers based on the features of the products or the logo representing the brand
and also the various responses to the different kinds of activities managed by the customers
while making purchases. There are different kinds of learning approaches such as the learning
theory, behaviour theory and also the cognitive theory. These approaches to consumer
learning have allowed the customers to gain knowledge and information about the products
and services, furthermore, allowed them to respond to some major concerns and issues
associated with the external environment. As stated by Chen, Lu and Wang (2017), the
cognitive approach to learning has involved the external environment, the expectations and
demands of theirs and also the observational learning, which could provide greater scopes
and opportunities for developing a perception regarding the products and services, thereby,
ensure influence of behaviours towards effective decision making too. The learning approach
could not only allow the consumers to gain the desired amount of information and knowledge
about the product, i.e., the Google Home Hub, which is newly introduced in the market, but
would also make them understand whether their needs and preferences would be met or not.
On the other hand, Cui and Wu (2017) argued the fact that the cognitive approach to
consumer learning would allow for mental information processing, furthermore, respond to
the issues and problems much comprehensively, thereby, ensuring facilitation of consumer
buying behaviours through enhanced level of motivation, better response rate to the
customers and also with the help of effective reinforcement. With the help of this approach,