logo

House Purchase Behavior of Consumers in Sabah, Malaysia

12 Pages1793 Words52 Views
   

Added on  2020-06-06

About This Document

House Purchase Behavior of Consumers in Sabah, Malaysia TABLE OF CONTENTS Title 2 Chapter 1: Introduction3 Overview 3 Aim6 Research objective 6 Research question6 Q2 What is the influence of house purchasing behavior of consumers in Sabah?6 Significance of the study 6 Chapter 2: Literature Review 6 Research Framework 8 Hypotheses 8 Chapter 3: Research Methodology8 Research approach9 Data Collection 9 Sample Size 9 CONCLUSION 10 REFERENCES 11 Title To understand the impact of house purchasing behavior of consumers in Sabah

House Purchase Behavior of Consumers in Sabah, Malaysia

   Added on 2020-06-06

ShareRelated Documents
House Purchase Behavior ofConsumers in Sabah, MalaysiaPAGE 1
House Purchase Behavior of Consumers in Sabah, Malaysia_1
TABLE OF CONTENTSTitle..............................................................................................................................................................2Chapter 1: Introduction...............................................................................................................................3Overview..................................................................................................................................................3Aim..........................................................................................................................................................6Research objective.......................................................................................................................................6Research question.......................................................................................................................................6Q2 What is the influence of house purchasing behavior of consumers in Sabah?...................................6Significance of the study..........................................................................................................................6Chapter 2: Literature Review.......................................................................................................................6Research Framework...................................................................................................................................8Hypotheses..................................................................................................................................................8Chapter 3: Research Methodology..............................................................................................................8Research approach..................................................................................................................................9Data Collection........................................................................................................................................9Sample Size.............................................................................................................................................9CONCLUSION.............................................................................................................................................10REFERENCES..............................................................................................................................................112
House Purchase Behavior of Consumers in Sabah, Malaysia_2
TitleTo understand the impact of house purchasing behavior of consumers in Sabah, Malaysia.Chapter 1: IntroductionOverviewConsumer buying behavior is considered as a total of various factors such as the behaviorof consumer, their preference, decisions regarding some specific product or service. It can alsobe classified as a systematic way that is being followed by the consumers when it comes for anysort of purchasing or buying (Wang, Malthouse and Krishnamurthi, 2015). The research is aboutdiscussing the impact of house purchasing behavior in Sabah. This chapter includes thebackground, problem statement, research objectives, research question and the significance ofthe study .BackgroundIn year 2015, as per the statistics of Bank Negara statistics, Malaysia’s household debtrose to a new high of 89.1% of gross domestic product (GDP) in 2015 from 86.8% of 2014 GDP,out of the total GDP, 56% was obtained to fund acquisition of residential properties (MIDF,2016)2
House Purchase Behavior of Consumers in Sabah, Malaysia_3
Figure 1.1: Household Debt Components 2015Source: MIDF Research 2016Figure 1.1 has shown that, household debt for residential property components hold the highest portion among the total GDP. It shows that houses are favorable investment in Malaysia. 2
House Purchase Behavior of Consumers in Sabah, Malaysia_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Evaluating the House Purchase Behaviour of Consumers in Sabah, Malaysia
|31
|3874
|401

House purchase behaviour of consumer in Sabah, Malaysia
|44
|14558
|327

Foreign Investment Influence on Housing Sector Australia
|17
|4299
|39

Property Portfolio Management: Site Analysis, Market Research and Estimation on Gross Development Value (GDV)
|16
|3017
|467

A Comparative Study of the Australian Real Estate, During Various Economic Downturns
|26
|4201
|150