Factor Affects Decision Making of Consumer Behaviour

Added on - 31 Oct 2019

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GamingConsole
Consumer Behaviour2Table of ContentsIntroduction to game console industries...............................................................................................3Purpose.................................................................................................................................................3Situation of purchasing..........................................................................................................................4Target markets......................................................................................................................................4Factor that affects the decision making of costumer............................................................................6The life cycle of the product include the four variant stages.................................................................8The factor influencing the decision making process of the consumer is the inputs related to themarketing controls..............................................................................................................................10Recommendation:...............................................................................................................................13Summary:............................................................................................................................................13References...........................................................................................................................................14
Consumer Behaviour3Introduction to game console industriesGame console industry has a prominent place in the market. This market is very impulsive asnobody knows what will be new for the gamers. There are no of companies which are verylovable for the game lovers. Microsoft which makes Xbox, Sony’s product play station andNintendo’s Wii are the famous examples. Company’s main focus is on the buyers which seekfor the technological media and entertainment(Voida & Greenberg, 2011). The personalcomputers makers are being completed by the Xbox industries and other multimediaproducers.PurposeGame console industries have created its own technical world which is a matter of attractionfor the gaming costumers. As the population is growing day by day, more and more peopleare in the society who seeks for the entertainment; people do have free time which they findquite boring(Voida & Greenberg, 2011).The technology industry is almost un limited because one can't even imagine that what is thenext in the industries and also when it comes to the gaming industries it is really adorable weare not any having such technologies which are virtual but also it a love for the persons whospend more time with gaming consoles(Sarabia-Sanchez, 2005). The speed power andmemory are continuously changing in every 18 months with a constant price. The meaning ofthis is that in every 18 months the gaming console market changes its products.It has been predicted that the gaming console industry will face a sharp decline by 13%; itwas predicted by the Technavio’s research analyst. Since the gaming industries are facingdifferent challenges, shifting of the gaming experience from the console based games to the
Consumer Behaviour4two online gaming, mobile gaming, and other gaming platforms. This shift is due to thefitting of the video games into personal computers and popularity of smart phones (Sarabia-Sanchez, 2005).With experience in developing the new gaming products with ability to creategaming good gaming experience, advance technology, and low-cost effect the gamingconsole markets most, good markets provide the way best chance for teamwork andexpansion for this industries (Voida & Greenberg, 2011)Situation of purchasingHigh technology is used in the console with there high specification nad use of newtechnology, so it considerd as the masterpiece of technology. Wherever the Playstation 3 isavailable in two modules one is it has 20 GB hard disk drive (HDD), second is primium with60 GB HDD. The common thing in both the version is 60 GB HDD.Blu-Ray Disc for HighDefinition movies, the Cell chip, Giga-bit Ethernet for high speed Internet-connection, and anHDMI connection for optimum output on HDT (Voida & Greenberg, 2011). Premium editionahs some more features such as memory storage devices (Memory stick, SD) and Wirelessconnectivity. Despite all the challenges in the industries the gaming console industries iscontinuously trying to increase the features in its gaming console (Sarabia-Sanchez, 2005).Target marketsThe video entainment market is incresing day by day, it had grown 4 percent whithin theperiod of two years. All of them are facing very tough comptition in the market manysubsitutes for the console have been grown(Sarabia-Sanchez, 2005). The market in earlytimes for games was in the shopping arcade, which there increases the games and thosegames could be played in public places by a paying small fee. Considering the huge demands
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