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Consumer Behavior : Assignment Sample

   

Added on  2021-04-17

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Running head: MARKETING CONSUMER BEHAVIORMarketing Consumer BehaviorName of the StudentName of the UniversityAuthor’s note
Consumer Behavior : Assignment Sample_1

1MARKETING CONSUMER BEHAVIORExecutive summary The purpose of this assignment is to discuss the marketing and strategic managementplans of two brands that belong to the same company and products that fall under thesame category. With the help of this assignment the way organisations distinguish inbetween products can be determined. With the help of six aspects the similarities andthe differences has been discussed. These aspects are as follows:Standardisation versus adaptationMarketing mix variables Verbal-graphic and iconographic aspects of localisationTarget market for both chosen products Positioning of the productEnvironmental and organisational factors The assignment is concluded with an analysis of the prospect of both these brands inthe UAE market.
Consumer Behavior : Assignment Sample_2

2MARKETING CONSUMER BEHAVIORContentsIntroduction........................................................................................................................3Comparison of two brands.................................................................................................31.Standardisation versus adaptation.......................................................................42.Marketing mix variables........................................................................................53.Verbal-graphic and iconographic aspects of localisation.....................................74.Target market for both chosen products..............................................................95.Positioning of the product...................................................................................106.Environmental and organisational factors..........................................................11Conclusion.......................................................................................................................12Reference list:..................................................................................................................13Appendix..........................................................................................................................14
Consumer Behavior : Assignment Sample_3

3MARKETING CONSUMER BEHAVIORIntroduction The Coco-Cola Company is an American multinational organisation whichmanufactures, retails and markets of non-alcoholic beverage. The flagship product wasinvented by a pharmacist named John Stith Pemberton in 1886. The company wasincorporated by Asa Griggs Candler in 1892. There are a number of subsidiary brandsthat operate under the company and has its operations in a number of countries. Minutemaid and Powerade are two popular brands of the company. Coco-Cola Coca-Colaacquired Minute Maid in 1960 and Powerade is a replenishing sports drink that isintroduced by the company in 1990 (coca-colacompany.com 2018). The mission statement of the company as stated in their global website is as follows: To refresh the worldTo inspire moments of optimism and happinessTo create value and make a difference (coca-colacompany.com 2018)Comparison of two brands
Consumer Behavior : Assignment Sample_4

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