Coca-Cola's Global Expansion Strategy

The assignment explores how Coca-Cola has successfully positioned and grabbed markets in countries with distinct cultures from the US, using a strategic management plan. It concludes that Minute Maid and Powerade can also be successful in the UAE, one of the major aspects being the strict quality check. The brands are positioned universally and have a similar target market presence in the UAE, making it feasible to build a place for these brands with packaging and promotional differences from the US market.