Consumer Behavior Assignment PDF

Running head: CONSUMER BEHAVIOR
Consumer Behavior
Name of Student
Name of University
Author Note

CONSUMER BEHAVIOR1
Introduction
It is to be monitored that consumer satisfaction is one of the most important factors of
marketing and advertising strategies that are to be taken up by an organization. In this regard
it is to be mentioned that in order to meet the demands and needs of the customers
organizations adopt multiple strategies that can enable them to come up with effective paths
towards consumer satisfaction. It is also to be mentioned that in order to ensure long term
sustenance and maintain the continuous growth of the organization, consumer satisfaction is
to be regarded as highly important. Moreover, it has been monitored that the organizations
that are not capable of maintaining customer satisfaction tends to fail in gaining competitive
advantages. Hence, it is easily understandable that the process of consumer behavior and
satisfaction is highly significant and crucial to the long term sustenance of an organization
(Cohen, Prayag and Moital 2014). The report hence will focus on the difference of
experiences that have been obtained after visiting the two different showrooms of these
companies. In this regard, it is to be mentioned that Hitachi and Panasonic are two different
organizations that have been selected in order to analyze the difference between the customer
experiences that can be obtained while purchasing products.
Overview
Panasonic Corporation is one of the most renowned manufacturer of electronics goods
that has its headquarters in Kadoma and Osaka, japan. The organization was established and
started to operate in the year 1918. At present the organization is regarded as world’s fourth
largest manufacturer of televisions. It can be noticed that the organization is one of the major
organizations in the country (East et al. 2016). In order to analyze the present scenario of the
organization and the strategies that the organization has taken up in order to meet the demand
of the customers and obtain customer satisfaction is to be analyzed.

CONSUMER BEHAVIOR2
Another organization that is to be taken into consideration is Hitachi. It is to be
noticed that similar to Panasonic, the organization has been started to operate in Japan. It is to
be mentioned that the organization has started to operate in the year 1910. At preset the
organization is operating as a multinational conglomerate that specializes in manufacturing
and selling various electronics products. Presently the organization is ranked as the 38th in the
report produced by Fortune Global 500 (Foxall 2014). The strategies that have been taken up
by the organization are hence too be analyzed in order to obtain a clear view of the present
scenario of customer satisfaction.
Hence, two stores of these two brands have been visited and the customer experiences
of these two stores are to be analyzed. In this regard it is to be mentioned that the both these
stores are located inside a mall. Moreover, both of these stores are visited with the aim of
buying a 32” LED television set. Hence, in the following section the overall experiences of
these two purchases are to be analyzed.
Environment
After entering into both of these stores the primary factor that has grabbed the
attention is the environment of these two stores. In this regard it is to be mentioned that the
store o Hitachi was located at an end of the floor. Hence, it is less visible to the customers. In
contrast to it, the store of Panasonic is located in a favorable position. The store can be easily
visible from a distance (Bamossy and Solomon 2016). Also it has been monitored that the
Panasonic store was comparatively bigger than the Hitachi store. Moreover, after entering
both of these stores it has been monitored that the store members of Panasonic were more
welcoming and cordial towards the customers than that of the store of Hitachi. In addition to
this it has been monitored that the Panasonic store has greater display of products. These
factors are highly important as they tend to great impacts on the purchasing process of the
customers.