Consumer Behavior at Garri

Added on 2020-03-23

4 Pages552 Words127 Views

Running head: CONSUMER BEHAVIORConsumer Behavior Name of the StudentName of the UniversityAuthor’s note

2CONSUMER BEHAVIORQuestion 1Cuisine is a significant part of the culture of any place; Garri is the one of the mostimportant aspect of Nigerian culture and heritage. It is a sumptuous, delicious, enjoyable, nativemeal that does not get it worthy recognition. Garri, is refined and processed cassava tubers thathas become one of the staple food items in Nigeria. Garri was considered to be the poor man’sfood but now it has gained popularity owing to its taste and goodness (Iyagba et al., 2015). Characteristics and attributes:Cassava roots or tubers are process to achieve the Garri flour.It is a very popular native food item among the NigeriansAssociated with low cost and low maintenanceCan be prepared in a number of customizable waysDelicious in taste and also acts as a sumptuous meal Easy to cook hassle-freeNot only tasty but also nutritious in natureIt is also gluten free and has a very low quantity of fatCassava is high in fiber contentHelps in digestionIt also helps to burn fat and gives more energyHelps in maintaining blood-pressure and cholesterol level (Samura, 2017)The characteristic of the food item being gluten free and low fat can be one of the selling pointsof the product in an advertisement. Gluten-free food items are being in demand and the otheradded nutritional value to the product will give the sales a boost. Compared to rice, which is the

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