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Consumer Behavior and Marketing Psychology for Fast Moving Consumer Goods: A Case Study of Milk

Create a video analyzing the Consumer Decision Making Process for a recent FMCG product purchase.

10 Pages839 Words78 Views
   

Added on  2023-05-28

About This Document

This presentation discusses consumer behavior and marketing psychology for fast moving consumer goods, using milk as a case study. It covers the decision-making process, including problem identification, gathering information, evaluating alternatives, and making a decision. It also discusses post-purchase behavior and satisfaction. The presentation provides insights into how companies can market their products effectively to meet consumer needs.

Consumer Behavior and Marketing Psychology for Fast Moving Consumer Goods: A Case Study of Milk

Create a video analyzing the Consumer Decision Making Process for a recent FMCG product purchase.

   Added on 2023-05-28

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Consumer Behavior
and Marketing
Psychology
Name
Course
Lecturer
Date
Consumer Behavior and Marketing Psychology for Fast Moving Consumer Goods: A Case Study of Milk_1
Abstract
Fast moving consumer goods are those commodities that are likely to be sold quickly
compared to other goods at a relatively lower cost.
Many cases, these goods tend to be food substances like milk, beverage and drinks,
vegetables and human drugs that can be sold over the counter like Panadol,
paracetamol and aspirin.
Consumer Behavior and Marketing Psychology for Fast Moving Consumer Goods: A Case Study of Milk_2
The fast moving consumer goods are known to hold a huge market
size and includes most of the well-established large companies in the
world like dole Foods Company, the Coca-Cola Company, proctor and
Gamble Company, maize millers company and dairy industry
The FMCG has been noted to greatly been a contributor on different
well performing country’s economy’s. Consumer buying behavior can
be analyzed by use of fast moving consumer goods.
Consumer Behavior and Marketing Psychology for Fast Moving Consumer Goods: A Case Study of Milk_3

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