Transformation and Its Application in Marketing

Running head: CONSUMER BEHAVIOR
Consumer Behavior
Name of the Student
Name of the University
Author note

1CONSUMER BEHAVIOR
Executive Summary
The report has thrown light in analyzing the three kinds of advertising and marketing techniques
applied by the different products in the entertainment industry. In the respective scenario, the
Australian festivals have been selected wherein the three types of marketing have been analyzed.
With the assistance of the consumer behavior theories, the brands have been able to gain strong
target audiences in a successful manner and gain competitive advantage within a short span of
time. The direct marketing is the most effective model which is needed to be implemented by the
companies for attracting audiences as it is the most preferred mode of communicating with them.

2CONSUMER BEHAVIOR
Table of Contents
Introduction......................................................................................................................................2
With relevance to Consumer Behavior Theory, critically evaluate examples which have been
chosen and effectiveness in terms of their perception.....................................................................3
Analysis of How Brand Messages are conveyed in an Efficient Manner.......................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

3CONSUMER BEHAVIOR
Introduction
The report throws light in analyzing the different kinds of techniques related to marketing
which plays the vital role in attracting the different customers in the market. In the respective
assignment, the main aim and purpose is to understand the three different forms of marketing
which includes advertisement, direct marketing and publicity piece with the help of the
entertainment category. In the report, the famous festivals celebrated in Australia have been
analyzed for understanding the respective aspects through critically analyzing their effectiveness
in terms of process of perception and how the messages are effectively conveyed.
Festivals in Australia
Grapevine Gathering Festival VIC 2019- Piece of Direct Marketing through Facebook
It is one of the fancy music, wine and food festivals in picturesque wine country Australia
wherein people join together for enjoying sounds of some of the indie, alternative favorites along
with dance while indulging in finest of different culinary delights and smoked treats
(Grapevinegathering.com.au, 2019).
Beyond the Valley 2019- Publicity Piece through Dreamland Magazine
Beyond the Valley has become number one events during the New Years in Australian
economy and it is less than two hours drive from Melbourne. It is one of the super relaxed and
beautiful way for welcoming the new years eve in company of the some of the finest musical
events (beyondthevalley.com.au, 2019).
Lost Paradise 2019 NSW Australia- An Advertisement through YouTube