CONSUMER11.Definition of consumer behavior: Consumer behavior can be defined as the process where the individuals or the customershave to make some of the decisions. These decisions can be related to what product needsto be bought and from where, when and how (Solomon, Dahl, White, Zaichkowsky &Polegato, 2014). There are several decisions that need to be made by the individuals inthe whole process of customer behavior and these decisions altogether forms thanbehavior of the customer (Hawkins, Best & Coney, 2010). The consumers evaluate themarket and their needs and they make the decision towards buying a product (De Mooij,2010). Thus, customer behaviors refer to the behavior of the customer towards buying aparticular product or service. Another definition of consumer behavior suggests that it isthe way in which the consumer purchases the product (Marin, Ruiz & Rubio, 2009). It isthe need and frequency of buying profucts or services that affect overall process of buying decision(Dennis, Merrilees, Jayawardhena & Tiu Wright, 2009). There are many other factorsthat affect the buying decision and customer behavior of the individual such as price ofthe products, frequency of buying the products, need of the products etc (De Vries, 2008).2.Buying decision process:A common buying decision process has been followed in each of the cases. Thedifferences developed because of the factors that affect the decision in each case(Vermeir & Verbeke, 2008). For mobile phone: iPhoneProblem recognition: I realized that I am facing so much of technical and battery issues inmy current phone from Samsung. So, I decided to buy a new phone.Information search: I made the research on online mediums to check the phones that arein my budget. iPhone 6S, Samsung galaxy S7 and one plus 5T were short-listed by me.Evaluation of alternatives:I asked my friends and most of them suggested that I should buy One plus 5T as it is avery good phone with latest technology and good camera. Then I evaluated all the phonesby visiting all the stores. I concluded that I need a phone with good processor and withsmart looks.
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