Consumer Behavior for Portable PCs

Consumer Behavior1
Consumer Behavior
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Consumer Behavior2
I) Introduction
The world today has grown into a global village; meaning that someone in Europe does not need
to hustle to communicate with someone in Australia or Asia. The reason why communication is
easy; transportation is easy; and generally, life is easy is technological advancements. However,
the advancement of technology has largely been attributed to the introduction and the
development of computers. Computers have been used for decades since their inception and still
in operation (Geisler and Hoang, 2013, pg. 39). They are employed in many sectors of the global
economy including transport, education, and health among others. Therefore, people have grown
fond of using computers in almost everything. Some of the benefits posted by computers include
the creation of IT professions, the creation of automobile safety features, and advancement of
methods of communication. In other sectors, computers are used to diagnose patients, run
simulations and test projects, as well as to calculate and process big data. However, as the world
continues to advance technologically, new areas of computer application emerge while over-
dependence on computer systems continue to increase. In the society today, there are many
computer models sold in the market. With more and more models of computers filling the
market, the need to create more IT professions arise. Apart from that, the market base has been
steadily growing since the use of computers have also been part of human lifestyle (CRN, 2016).
For this activity, our brands are portable PC. These PCs are either all in one computer or
computer laptops which have a number of advantages compared to other large computer brands.
Some of the benefits of all-in-one PCs include space saving, being sleek, affordability, and
power saving. As mentioned herein, laptops and all in one PC brands are slim compared to other
brands thereby, consuming less space compared to other bulkier brands. Where many officers
and organizations that struggle for space to place their bulky computers, all in one computer and

Consumer Behavior3
laptops are slim enough to fit in areas that others cannot. Such computers can be carried from
one place to another. The all-in ones are lighter, smaller and can be moved from the house to the
office in one bit (Hong, et al., 2013, pg. 26).
In relation to our brand, this paper will, therefore, provide information regarding the reasons why
consumers would go for portable PCs compared to other computer brands. The paper will also
discuss expectations, existing findings, and current market practices involving computers
(Jarvenpaa and Todd, 2017, pg. 67).
II) Information About How Consumers Choose the Selected Category
Studies regarding the purchase of personal computers in the country show that there are a
number of theories and models that have been formulated to understand the buying behavior of
consumers. In the process of buying a product, a customer needs to have his or her decisions
made on what product to purchase and why. The method used to make a decision regarding
whether to buy product A or B is what we refer to as decision-making. For every product sold in
the market, there are purchase decisions that need to be considered before going for that
particular product. For this product, some of the internal factors that would affect the decisions
made during purchase include motivation, perception, age, attitude, and gender. However, the
external factors include culture, the size of the family, members, economic conditions like
income and earnings, and peer reference groups. In addition, there are social factors such as the
customer’s computer literacy level and PC references (IDC, 2016).
a) PC Consumer Statistics
According to PC marketing reports, about 92% of individuals in the country are using PC of
which 78% are youths and 22% adults. According to the reports Out of the entire population that