Consumer behavior Assesment Report

Consumer behavior 1
Consumer behavior
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Consumer behavior 2
Consumer behavior
Consumers play a bigger role in the field of marketing. Consumer behavior implies to various
taste and preference a household has on a particular product or services. The thesis of the paper
presented entails various consumer behaviors which will influence their choice for a particular
product or services offered in the market by a specific firm. The paper will be based on various
reasons why consumers do prefer Apple products and services.
‘Why do consumers choose apple products?’
Consumer’s taste and preferences may be determined by a number of factors ranging from the
internal factors to external factors on the consumer. Consumers may prefer Apple products thus
based on the type of services and the quality of products they offer to the market. Internal factors
which determine the consumer’s behavior on a particular product can be highlighted as the
personality, attitude and learning perception while external factors on consumer behavior include
culture, purchase situations and group membership.
External factors on consumer behavior
Culture
Cultural beliefs and activities have been pointed out as the major influence on consumer
behavior in choosing which type of service or goods to prefer or buy for their consumption.
According to the question on why do most of the consumers prefer Apple products and services,
the response can be closely related to their cultural beliefs and practices since most of the
consumers will prefer goods and services which their consumptions are culturally accepted as
they abide by the norms and believes of that particular household. (Ertz, Karakas and Sarigöllü,
2016, pg. 3975).