Customer Retention Strategies Analysis

This assignment delves into customer retention strategies employed by financial institutions, specifically focusing on the European mortgage market. It utilizes case studies of Britannia, Nationwide, and BBVA to illustrate various approaches. The analysis draws upon research on promotional strategy, consumer behavior, service quality, and emotional satisfaction to provide a comprehensive understanding of factors influencing customer loyalty in the mortgage sector.

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Consumer behaviour
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Lecture’s Note

Consumer behaviour
Table of Contents
Task 1....................................................................................................................................................3
1.1 Formulate and record possible research project outline specifications.....................................3
1.2 Identify the factors that contribute to the process of research project selection...............................3
1.3 undertake a critical review of key reference....................................................................................4
1.4 produce a research project specification..........................................................................................5
1.5 provide an appropriate plan and procedures for the agreed research (Gantt chart)........................13
Task 2..................................................................................................................................................14
2.1 match resources efficiently to the research questions or hypothesis........................................14
2.2 undertake the proposed research investigation by the agreed specification and procedures...........15
2.3 record and collate relevant data where appropriate........................................................................18
Task 3..................................................................................................................................................24
3.1 use appropriate research evaluation techniques.......................................................................24
3.3 make recommendation in their research and link to research findings and justify areas for further
consideration.......................................................................................................................................32
References...........................................................................................................................................34
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Task 1
1.1 Formulate and record possible research project outline specifications
The research project outline specification includes the significance of the selected research
topic which has two variables. The selected research topic is that does consumer loyalty and
rewards scheme actually works, and this research topic includes two significant variables one
is consumer loyalty and other is reward scheme. With the help of the research topic, the
research can outline the structure of the research project by analysing two variables of the
topic. Thus, according to the research outline, the researcher will investigate does consumer
loyalty and rewards scheme actually works for an organisation. In order to determine proper
answers, the researcher either use qualitative or quantitative research method(Markovits and
Spencer, 2008).
1.2 Identify the factors that contribute to the process of research project selection
There are two significant factors exist in the research topic which contributes to the process
of research project selection such as consumer loyalty and rewards scheme. Both factors
include individual significance for successfully select the research project. The first factor is
consumer loyalty which concludes customer retention strategy. Most of the customer prefer
their selected brands or company for purchasing products or services. In other words, once a
customer impressed and satisfied by the service quality of a particular brand, there is
comparatively low chance to impress that customer by other branded products. Along with
that, the customer has loyalty and trust on their selected organisation, and the customers do
not want experiments by investing money in other companies(Miller, 2005).
Apart from that, the reward scheme is one of the important marketing or promotional strategy
which utilised by most of the companies. Discount on the price of any products or services
can be considered as reward scheme of an organisation. Besides that, with the help of the
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reward scheme, an organisation can draw the attention of the potential customers. Moreover,
promotional strategy or reward scheme has lots of resources which available on the web. In
addition, the literature review can be effectively outlined by these factors of a research
topic(Nelson, 2014).
1.3 undertake a critical review of key reference
The research topic includes two significant factors such as consumer loyalty and rewards
scheme which are included with critical significance. According to Brown 2007, the reward
scheme can attract many customers because the customers always prefer free or discounted
products. The price of products is one of the significant issues which determines customer
purchase behaviour. In other words, the discount strategy is one of the most useful and
effective business strategies which can draw the attention of the customers. Along with that,
the reward scheme is one of the important promotional or marketing strategies which utilised
by most of the businesses(Fishman, 2006). Discount on a price of any products or services
can be measured as reward scheme of business. Besides that, with the help of the reward
scheme, an organisation can draw the attention of the potential customers will purchase
products from the company. Moreover, promotional strategy or reward scheme has lots of
resources which available on the internet. In addition, the reward scheme also has some
negative aspects which may affect the business. These aspects also conclude a huge
significance regarding business expansion. Due to reward scheme, some distributors purchase
the discounted products at a wholesale rate. As a result, many customers has no chance to get
the discounted products due to high sale (Engel, 2004).
On the other hand, the consumer loyalty is another significant element of the research project
which also includes both positive and negative aspects(Cornford and Smithson, 2008). The
consumer loyalty is based on product or service quality of an organisation. In addition, if an
organisation continuously offers high-quality products and services to the customers, the
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consumer loyalty will be increased effectively. Thus, the customer is expecting high-quality
services from their desired and preferable companies. In other words, the consumer loyalty
can be improved through high-quality services (Jansson-Boyd, 2010). Regarding positive
aspects of the consumer loyalty, the organisation can increase their profitability by
continuous service and product quality. Besides that, another positive part is that the
customer is retained by the organisation for a long period. In other sense, the customer
loyalty is influenced by customer retention. Apart from that, the negative aspects are
excessive work pressure and high-quality manufacture process which includes high
investments. In other words, in order to satisfy the customer and increase consumer loyalty,
an organisation needs to manufacture the products by using good quality raw materials and
maintain the supply chain management. As a result, an organisation can face the financial
crisis due to high production cost, employee salary and distribution costs (Engel, 2004).
Summary
In the critical analysis of the research topic, various types of positive and negative aspects of
the consumer loyalty and reward scheme were successfully identified and justified (Jansson-
Boyd, 2010). In addition, the fundamental factors of the research project include a large
significance which helps the researcher to conduct a fruitful research project. On the other
hand, the researcher needs to focus on the contribution of each factor of the research topic for
the further analysis process. Thus, with the help of this critical analysis, the researcher can
determine the significance of the factors of the research topic. Moreover, an organisation can
increase the customer satisfaction level by implanting reward scheme and as well as most of
the customers would buy their discounted products or services (Oyer, 2005).
1.4 produce a research project specification
Research objectives
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The research objectives evaluate the significance of research problems. This research is based
on the impact of discount offers customer satisfaction. On the other hand, the research
objectives are playing an essential role in the different process of the research project. In
other words, the research topic is the impact of discount offers customer satisfaction, and the
important research objectives are discussed below:
 To execute the factors of customer satisfaction.
 To analyse how discount offers to satisfy a consumer.
 To determine the relationship between discount policy and customer satisfaction.
Research rationale
This research is based on customer satisfaction and discount offers which are provided by the
organisation for customer retention. On the other hand, with the help of the research proposal,
an organisation can determine the significance of discounting policies which directly
influence the customer purchase behaviour. In addition, the rationale of this research proposal
is carrying a significance in well-documented findings which include the contribution of
discount offers in the development of an organisation by satisfying a lot of customers. In
addition, to justify the significance of discount offers to satisfy a customer, some business
models and theories will be added in the literature review segment of the research proposal
(Brown, 2005).
Research questions
The research questions are playing an essential role in the research proposal. By collecting
the response or answers to the research questions, the researcher able to determine accurate
and fruitful conclusion of the research proposal. Besides that, with the help of the research
questions, the researcher can formulate well-structured questionnaire which has a serious
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contribution in the field survey process. Besides that, the research questions of this research
proposal will be discussed below:
 Which are the factors of customer satisfaction?
 How does discount offer satisfy a consumer?
 How a relationship between discount policy and customer satisfaction connected?
Scope of Research
Most of the companies are implementing the discount strategy in order to increase the
performance of the organisation. On the other hand, there is a huge scope to get success in
this research proposal. In other words, the scope of the research mainly indicates that area
which has been covered by the researcher. The research proposal also covers the
consequences which are influenced by the discount offers provided by the organisation. In
addition, the scope of the researcher helps the researcher to evaluate the findings of the
research. Moreover, how customer satisfaction is influenced by discount offers of an
organisation will also be explained by the researcher(Patten, 2017).
Literature Review
The literature review is based on secondary data which provided by other users. In this
segment of the research, various types of theory and models will be analysed which motivate
the customer to purchase discounted products of an organisation. Besides that, with the help
of the literature review section, the researcher can consider some significant aspects of
customer purchase behaviour(Patten, 2017).
According to Aaker, the discount offers is to some degree term which addresses the desire of
the organisation about their products. Also, a client ceaselessly being esteemed sensitive, so
he/she is hunting down checked products in refunds. In other logic, concluded limited time
offers an assumed organisation can mark them autonomously before their present clients and
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left a spot for their potential clients. Holt communicated that, to propel a gleaming new item
in the business part, an expansive part of the association use to perform limited time offers. In
other sense, the customer is respected and experience the new item through discount offers
like a discount (Wereda and Grzybowska, 2013). By and by, numerous organisations apply
the notice techniques to hoist their latest offers to their clients. What's more, the notice media
fuses TV, everyday paper, the web, a radio which are expecting their individual part in this
investigation recommendation. As showed by Hoffler and Keller, the business through media
affect the discount offers which met up at the clients rapidly. Besides that, the business part
organisation and a bit of the pie position are two basic factors of the limited time publicising
techniques of the organisation. Though, these two segments are between related with
customer shared characteristic and need them to finish up their buy decision. Moreover, they
furthermore focus on the necessities of their clients which help them to extend their
advantage. Besides that, as demonstrated by Weitz, the brand photo of the organisation is
expecting an essential part with a particular ultimate objective to lead any limited time offers
by the organisation of the organisation, and it gives each possible family things to their
clients (Quester, Hawkins and Pettigrew, 2010). On the other hand, the clients are entirely
conceded about their item quality and organisation so; they have trust in them, and they don't
endeavour their new item which is starting late impelled in the business area. Furthermore,
the organisation of an organisation uses this opportunity to propel their new item with
appealing limited time offers like markdown to enhance the customer buy conduct(Hernon
and Whitman, 2001).
Customer purchase behaviour
The customers are always looking for more suitable and reliable products at low prices. On
the other hand, an organisation only can satisfy a customer by providing good quality
products and services. Also, with the help of the discount offers, an organisation can draw the
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attention of their existing and as well as potential customers. Nowadays, the customers are
selecting products through using the internet. In other words, online shopping includes a huge
platform which directly influences the customer purchase behaviour(Hernon and Whitman,
2001). Along with that, the customer purchase behaviour depends on four significant factors
of marketing mix which are discussed below for better understanding:
Product: the product is one of the critical element which make a relation with customers and
the organisation, besides that, in order to satisfy the customers, an organisation requires to
supply effective and good quality products to their customers. On the other hand, the products
have two dimensions such as tangible and intangible products. The basic difference is very
simple between two types of products such as tangible products is solid and visible. On the
other side, intangible products can be considered these products which only provides service.
The example of tangible products is car, books, retailer and supermarket chain. Apart from
that, intangible products are telecommunication, broadband service. In order to impress the
consumer purchase behaviour, an organisation needs to provide good quality products to their
consumers(Albayrak, Caber and Aksoy, 2010).
Price: the price of products and services includes a significant approach of the company to
the customers. According to Miller 1999, the customers basically price sensitive, and they
always want good quality products in low price. In other words, the management of an
organisation needs to pay more attention to their price estimation process which includes
significant variables of customer’s preference. Besides that, low price strategy is one of the
effective policy which is utilised by many companies. In order to sustain in this competitive
market, an organisation needs to provide good quality products to the customers (Shaw,
Dibeehi and Walden, 2010).
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Promotion: the promotional strategy is very effective to aware a large scale of people about
any declaration of the organisation. In other words, with the help of the promotional activities
like an advertisement, an organisation can motivate and influence the customer purchase
behaviour(Adams, 2012). In addition, social media and online marketing make promotion
simpler and cheaper. In simple words, through online marketing, an organisation can directly
approach a consumer. Thus, an organisation can completely aware a customer about the
product specification through promotion. Moreover, the promotional activity can attract the
customers towards the organisation (Shaw, Dibeehi and Walden, 2010).
Place: according to geographical circumstances, the management of an organisation should
carefully select their place of business. In order to select the appropriate place, the market
research technique is playing an essential role. In other words, with the help of the market
research process, an organisation can effectively recognise the current market opportunities
and potential threats. Apart from that, an organisation should select a suitable place which has
increasing demand. Moreover, the places which contain low rival competition can also be
selected by the organisation to provide services(Adams, 2012).
Research Methodology
The research methodology is one of the critical element of the research proposal which
includes various types of research tools and techniques. The researcher cannot conduct a
successful research without implanting the research methodology (Biddle and Emmett, 2005).
Besides that, the research methodology includes some significant parts such as Research
approach, Research Philosophy, Research design, Research onion, Research Methods, Data
collection method, Sampling Method, Data Analysis and Ethical consideration. Each and
every part of the research methodology will be discussed below:
Research approach
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The research approach is an essential element of the research methodology which includes
two parts such as inductive and deductive research approach. In the case of qualitative
research method, the inductive research approach is used by the researcher. On the other
hand, the researcher applies the deductive research approach in the segment of quantitative
research method. The deductive research approach is mainly used by many researchers to
conduct a successful research project (Biddle and Emmett, 2005).
Research philosophy
The research philosophy is another important variable of the research methodology which is
divided into three major segments such as exploratory, explanatory and descriptive
philosophy. The researcher uses exploratory philosophy to explore the collected data. Besides
that, with the help of Explanatory research philosophy, the researcher can analyse core
statistical and economic information from the collected data. Moreover, the descriptive
research philosophy is used to describe and interpret the collected primary or secondary data
(Tsang, 2008).
Research design
The research design helps the researcher to provide a good structure to the research project.
In other words, with the help of the research design, the researcher can put right thing to the
perfect place of the research project. Moreover, to present the conclusion to the organisation,
the research design assist the researcher (Stichler, 2016).
Research onion
The research onion is one of the critical element of the research proposal which includes
every segment and process of the research. With the help of the research onion, the
measurement and segmentation of the research project can be clearly analysed (Tsang, 2008).
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Research methods
There are two types of research methods are used in order to conduct a successful research
project such as qualitative and quantitative research method. Both types of research methods
have special significance in the research. Besides that, quantitative research method is based
on primary data collection, and the qualitative research method is based on secondary data
collection. Apart from that, qualitative research is also called secondary research technique,
and quantitative research is also notified as the primary research process (Stichler, 2016).
Data collection method
The data collection method includes two parts such as primary data collection method and
secondary data collection. The primary data collection method is oriented by interviews,
questionnaire and survey. The researcher can get accurate and first-hand data with the help of
primary data collection method. Besides that, the secondary data collection includes the
resources of books, journals, articles and magazines. In other words, the secondary data is
already available to collect (Olsen, 2012).
Sampling method
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The sampling process includes a specific sample size people who will take part in the
interview. It is not possible to take the response from each people; as a result, the researcher
took a sample people on an average basis to conclude overall population’s opinions. In this
research, the researcher would take 20 customers and ask the research question to collect
primary data (Olsen, 2012).
Data analysis
Data analysis includes graphs, charts and diagrams to explain the outcomes of the research. In
the process of data analysis, various types of programs, applications and software are used by
the researcher. In addition, some software is SPSS, Anova test, MS Office, etc (Sarantakos,
2007).
Ethical consideration
The researcher needs to implement some ethical issues during the interview process. The
ethical consideration includes some important measurement such as the research would not
share the private details of the respondents to the third party. The researcher additionally
controls frustration and irritation because the polite behaviour is very effective in an
interview process. Moreover, if a respondent was unable to give enough time, the researcher
should request the respondent to complete the interview, but the researcher could not force
the respondent to take part in the interview (Sarantakos, 2007).
1.5 provide an appropriate plan and procedures for the agreed research (Gantt chart)
Activity April May June July 2016
25 26 2 13 20 26 3 15 6 12 23
Week No. 1 2 3 4 5 6 7 8 9 10 11
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Meetings
Develop
questionnaire
Take
interview
Data record
Data Analyse
Write
Conclusion
Project
Submission
Task 2
2.1 match resources efficiently to the research questions or hypothesis
The research questions are playing an essential role in the research proposal. In order to carry
out the research, the primary data resources required by the researcher. On the other hand,
this research is based on consumer loyalty and reward scheme of the organisation. In
addition, the researcher needs to conduct a survey by which primary data can be collected. In
other words, the research questions are oriented by customers, and it is essential to take the
response from the customers. Besides that, with the help of the research questions, the
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researcher can formulate well-structured questionnaire which has a serious contribution in the
filed survey process. Thus, the response of the customers only can be gathered by primary
data collection method(Brace, 2011).
The research sources are determined by questionnaire and field survey process which
includes the primary data as resources. By collecting the response or answers to the research
questions, the researcher able to determine accurate and fruitful conclusion of the research
proposal(Miller, 2007). Besides that, the research questions are the resources of research.
Besides that, the research questions of this research proposal will be discussed below:
 Which are the factors of customer satisfaction?
 How does discount offer satisfy a consumer?
 How a relationship between discount policy and customer satisfaction connected?
According to the research questions, the factors of the customer satisfaction which can only
be found by a face-to-face interview with the customers(Brace, 2011). With the help of the
interview process, the opinions and responses of the customers would be gathered by the
researcher. The customer can express their requirements and needs to the researcher which
help to determine the factors of the customer satisfaction. Besides that, the first research
question indicates the similar thing(Güngör, 2007) . On the other hand, the second question of
the research includes the way to satisfy a customer by discount offers. In other words, how
discount offers to increase the level of customer satisfaction. These types of answers only can
be collected through primary data collection process which based on questionnaire and
survey. The resources of the primary data are interview with direct customers and record their
response.
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2.2 undertake the proposed research investigation by the agreed specification and procedures
The questionnaire is using to gather the response of the customers according to the asked
research question. The questionnaire of proposed research will be provided below which will
be asked, twenty different people.
Questionnaire
What is your name?
What is your age?
 18-25
 26-30
 27-35
 Above 35
What is your occupation?
 Student
 Business
 Service
 None
 Self-employed
What is annual income ($)?
 100-500
 500-1000
 1000-5000
 Above 5000
Where do you visit for purchasing products?
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 General Stores
 Shopping Mall
 Whole Sale Market
 Super Market
 Others
How often you purchase discounted products?
 Daily
 Once in a week
 Once in a month
 Twice in a month
 Once in a year
 Never
What is opinion about discount offers?
_________________________________
Do you support the discount strategy?
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
Did you get satisfaction by purchasing discounted products?
 Strongly Agree
 Agree
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 Neutral
 Disagree
 Strongly Disagree
Do you belief discounted products can satisfy the customers?
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
2.3 record and collate relevant data where appropriate
The collected data needs to be preserved by the researcher by recording the primary data
through graphs and charts. In this segment, how the researcher record and collate the primary
data will be analysed.
What is your name?
________________________________
What is your age?
Respondents Variable
18-25 9
26-30 6
27-35 3
Above 35 2
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18-25 26-30 27-35 Above 35
9
6
3 2
Variable
What is your occupation?
Respondents Variable
Student 1
Business 5
Service 6
None 4
Self-employed 5
Student Business Service None Self-employed
0
1
2
3
4
5
6
1
5
6
4
5
Variable
What is annual income?
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Respondents Variable
100-500 3
500-1000 8
1000-5000 8
Above 5000 1
15%
40%
40%
5%
Variable
100-500
500-1000
1000-5000
Above 5000
Where do you visit for purchasing products?
Respondents Variable
General Stores 3
Shopping Mall 5
Whole Sale Market 6
Super Market 5
Others 1
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General Stores Shopping Mall Whole Sale
Market Super Market Others
0
1
2
3
4
5
6
Variable
How often you purchase discounted products?
Respondents Variable
Daily 1
Once in a week 5
Once in a month 6
Twice in a month 5
Once in a year 2
Never 1
5%
25%
30%
25%
10% 5%
Variable
Daily
Once in a week
Once in a month
Twice in a month
Once in a year
Never
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What is opinion about discount offers?
______________________________
Do you support the discount strategy?
Respondents Variable
Strongly Agree 8
Agree 8
Neutral 2
Disagree 1
Strongly Disagree 1
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
0 1 2 3 4 5 6 7 8
Variable
Did you satisfy by purchasing discounted products?
Respondents Variable
Strongly Agree 6
Agree 8
Neutral 4
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Disagree 2
Strongly Disagree 0
Variable
Strongly Agree Agree Neutral
Disagree Strongly Disagree
Do you belief discounted products can satisfy the customers?
Respondents Variable
Strongly Agree 6
Agree 7
Neutral 1
Disagree 4
Strongly Disagree 2
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Strongly Agree Agree Neutral Disagree Strongly
Disagree
0
1
2
3
4
5
6
7
8
Var iable
Task 3
3.1 use appropriate research evaluation techniques
According to the researcher, this research proposal will be evaluated by formative techniques.
There are two types of research evaluation methods are used by many experts such as
formative and summative(Güngör, 2007) . Both types of research evolution technique include
special significance. Besides that, there is some critical difference between formative and
summative research technique are notified which reflect the exclusivity of each research
technique. The nature of formative research method is influenced by diagnostic process. On
the other hand, the nature of summative research method is based on evolution. Similarly,
this research proposal is oriented by the various diagnostic process. Along with that,
formative is an assessment for learning which the researcher did in this project. In addition,
the frequency of formative assessment is surrounded by monthly or quarterly, and this project
is conducting with two months. Moreover, informative assessments have the goal to
monitoring the learning which reflected by questionnaire in this research project. As a result,
the formative type evolution is appropriate for this research(Berger, 2005).
3.2 interpret and analysis the result regarding the original research specification
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What is your name?
________________________________
What is your age?
Respondents Variable
18-25 9
26-30 6
27-35 3
Above 35 2
18-25 26-30 27-35 Above 35
9
6
3 2
Variable
According to the above-discussed table, 9 respondents selected the first option of the research
question. Also, 6 persons choose the second option of the research question. Besides that, 3
respondents selected the third option of the research question. Moreover, 2 respondents
selected the fourth option of the research question.
What is your occupation?
Respondents Variable
Student 1
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Business 5
Service 6
None 4
Self-employed 5
Student Business Service None Self-employed
0
1
2
3
4
5
6
1
5
6
4
5
Variable
According to the above-discussed chart, only 1 respondent selected the first option of the
research question. Also, 5 persons choose the second option of the research question. Besides
that, 6 respondents selected the third option of the research question. Moreover, 4
respondents selected the fourth option of the research question. However, the fifth option of
the research question was selected by 5 people.
What is annual income?
Respondents Variable
100-500 3
500-1000 8
1000-5000 8
Above 5000 1
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15%
40%
40%
5%
Variable
100-500
500-1000
1000-5000
Above 5000
According to the above-discussed diagram, 3 respondents selected the first option of the
research question. In addition, 8 persons choose the second option of the research question.
Besides that, 8 respondents selected the third option of the research question. Moreover, 1
respondent selected the fourth option of the research question.
Where do you visit for purchasing products?
Respondents Variable
General Stores 3
Shopping Mall 5
Whole Sale Market 6
Super Market 5
Others 1
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Consumer behaviour
General Stores Shopping Mall Whole Sale
Market Super Market Others
0
1
2
3
4
5
6
Variable
According to the above-discussed chart, 3 respondents selected the first option of the research
question. In addition, 5 persons choose the second option of the research question. Besides
that, 6 respondents selected the third option of the research question. Moreover, 5
respondents selected the fourth option of the research question. Along with that, only 1
person selected by the fifth option of the research question.
How often you purchase discounted products?
Respondents Variable
Daily 1
Once in a week 5
Once in a month 6
Twice in a month 5
Once in a year 2
Never 1
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5%
25%
30%
25%
10% 5%
Variable
Daily
Once in a week
Once in a month
Twice in a month
Once in a year
Never
According to the above-discussed graph, 1 respondents selected the first option of the
research question. In addition, 5 persons choose the second option of the research question.
Besides that, 6 respondents selected the third option of the research question. Moreover, 5
respondents selected the fourth option of the research question. Only 2 people selected the
fifth option of the research question, and a single person said he never purchase discounted
products.
What is opinion about discount offers?
______________________________
Do you support the discount strategy?
Respondents Variable
Strongly Agree 8
Agree 8
Neutral 2
Disagree 1
Strongly Disagree 1
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Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
0 1 2 3 4 5 6 7 8
Variable
According to the above-discussed chart, 8 respondents selected the first option of the research
question. In addition, 8 persons choose the second option of the research question. Besides
that, 2 respondents selected the third option of the research question. Moreover, 1 respondent
selected the fourth option of the research question and only 1 people selected the fifth option
of the research question.
Did you satisfy by purchasing discounted products?
Respondents Variable
Strongly Agree 6
Agree 8
Neutral 4
Disagree 2
Strongly Disagree 0
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Variable
Strongly Agree Agree Neutral
Disagree Strongly Disagree
According to the above-discussed diagram, 6 respondents selected the first option of the
research question. In addition, 8 persons choose the second option of the research question.
Besides that, 4 respondents selected the third option of the research question. Moreover, 2
respondents selected the fourth option of the research question. Thus, nobody selected the
fifth option of the research question.
Do you belief discounted products can satisfy the customers?
Respondents Variable
Strongly Agree 6
Agree 7
Neutral 1
Disagree 4
Strongly Disagree 2
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Strongly Agree Agree Neutral Disagree Strongly
Disagree
0
1
2
3
4
5
6
7
8
Var iable
According to the above-discussed graph, 6 respondents selected the first option of the
research question. In addition, 7 persons choose the second option of the research question.
Besides that, 1 respondents selected the third option of the research question. Moreover, 4
respondents selected the fourth option of the research question. Thus, only 2 people selected
the fifth option of the research question.
3.3 make recommendation in their research and link to research findings and justify areas for
further consideration
Recommendation and Conclusion
With the help of this research proposal, the organisation can determine that most of the
customers prefer discounted products. In other sense, the vast majority of the organisation
actualize frequent discount offers to keep in mind the end goal to satisfy the clients through
such like the low cost of products(Lawfer, 2004). As per many research, it is critically proved
that clients extremely value touchy and favour great quality products in low cost. As a result
of the data analysis, it is clear that customers prefer discounted products. Along these lines,
the management ought to reduce the cost of products with a specific end goal to advance in
the market. Additionally, with the assistance of this examination proposition, client purchase
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Consumer behaviour
behaviour can be influenced by discount offers and other limited time offers. Regarding
income of the organisation which is impacted by offers of products. As such, clients have
numerous option choices to buy any products, and discount offers can be measured as one of
the huge focused techniques actualized by numerous organisations. In other words, with the
help of the Research analysis and customer’s feedback, the management of the organisation
able to determine favourite products of the customers. In addition, the organisations can
provide discount offers on those selected and favourite products to satisfy their
customers(Lawfer, 2004).
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Consumer behaviour
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