Report on Aspects of Consumer Behavior- Lamborghini

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Added on 2020-04-15

Report on Aspects of Consumer Behavior- Lamborghini

Added on 2020-04-15

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RUNNING HEAD: Consumer BehaviorConsumer Behavior

Report on Aspects of Consumer Behavior- Lamborghini_1

Consumer Behavior 1ContentsIntroduction...............................................................................................................................................3Situation Analysis of Lamborghini.........................................................................................................3Background and History of Automobili Lamborghini.................................................................3Vision Statement..........................................................................................................................3Mission Statement........................................................................................................................3Current Market Situation Analysis and Industry Information.....................................................3Competitors..................................................................................................................................4Market Share................................................................................................................................4Marketing Strategy.......................................................................................................................4SWOT Analysis...........................................................................................................................4Strength....................................................................................................................................4Weakness..................................................................................................................................4Opportunity..............................................................................................................................5Threat........................................................................................................................................5PESTLE Analysis........................................................................................................................5Political.....................................................................................................................................5Economic..................................................................................................................................5Social........................................................................................................................................5Technology...............................................................................................................................6Legal.........................................................................................................................................6Environment.............................................................................................................................6Target Market Description.......................................................................................................................6

Report on Aspects of Consumer Behavior- Lamborghini_2

Consumer Behavior 2Demographic................................................................................................................................6Psychographic..............................................................................................................................7Behavioral....................................................................................................................................7Geographic...................................................................................................................................7Target Market Decision Making Process...............................................................................................7Problem Recognition....................................................................................................................7Market Induced-.......................................................................................................................7New stage in life.......................................................................................................................8Information Search.......................................................................................................................8Level of risk..............................................................................................................................8Level of product knowledge.....................................................................................................8Evaluation....................................................................................................................................8List of evoked sets and why.....................................................................................................8Compensatory and Non- Compensatory rules..........................................................................8Evaluation criteria and why......................................................................................................9Purchase.......................................................................................................................................9Post Purchase Evaluation.............................................................................................................9Social Influences on Buying Behavior.................................................................................................10Social Classes.............................................................................................................................10Communication and Reference Groups.....................................................................................10Psychological Influences on Buying Behavior....................................................................................10Perception...................................................................................................................................10Motivation..................................................................................................................................10Personal Influences on Buying Behavior.............................................................................................11Personality and Self...................................................................................................................11

Report on Aspects of Consumer Behavior- Lamborghini_3

Consumer Behavior 3Age.............................................................................................................................................11Marketing Strategy Recommendations................................................................................................11Product.......................................................................................................................................11Price...........................................................................................................................................11Place...........................................................................................................................................11Promotion...................................................................................................................................12Recommendation.......................................................................................................................12References...............................................................................................................................................13

Report on Aspects of Consumer Behavior- Lamborghini_4

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Report on Aspects of Consumer Behavior- Lamborghini