Consumer Behavior - The Case of Huawei I Mate 2
Added on 2023-03-30
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Consumer Behavior – The
Case of Huawei I Mate 2
Name of the student
Name of the University
Author Note
Case of Huawei I Mate 2
Name of the student
Name of the University
Author Note
Introduction
The Huawei I Mate 2 is a new smart phone that has been creating waves in the
Australian market, ever since its launch and which is being widely favored by
mobile users of every age, because of the fantastic features that it is
characterized by.
To capture the attention and the interest of smart phone users and to retain this
interest over a long period of time is not an easy thing to do (Zhang and
Beyonceuf 2015).
This report aims to analyze the current segmentation, targeting as well as
positioning of the Huawei I Mate 2.
The report goes onto discuss the various ways by which the Huawei I Mate 2
caters to the needs and requirements of customers, mentions why a buyer may
be convinced to buy a phone product like the Huawei I Mate 2 and also
mentions the external and internal factors that customers are likely to be
influenced by, when setting out to buy a smart phone.
The report concludes with a number of crucial recommendations that ought to
be taken into consideration by the rivals and competitors of the Huawei I Mate
2 in the market, that will help them to take away some of the phone’s market
presence and give it stiff opposition in the both the short and the long term.
The Huawei I Mate 2 is a new smart phone that has been creating waves in the
Australian market, ever since its launch and which is being widely favored by
mobile users of every age, because of the fantastic features that it is
characterized by.
To capture the attention and the interest of smart phone users and to retain this
interest over a long period of time is not an easy thing to do (Zhang and
Beyonceuf 2015).
This report aims to analyze the current segmentation, targeting as well as
positioning of the Huawei I Mate 2.
The report goes onto discuss the various ways by which the Huawei I Mate 2
caters to the needs and requirements of customers, mentions why a buyer may
be convinced to buy a phone product like the Huawei I Mate 2 and also
mentions the external and internal factors that customers are likely to be
influenced by, when setting out to buy a smart phone.
The report concludes with a number of crucial recommendations that ought to
be taken into consideration by the rivals and competitors of the Huawei I Mate
2 in the market, that will help them to take away some of the phone’s market
presence and give it stiff opposition in the both the short and the long term.
Decision Making Factors for Phone Users
Some of the decision making factors that will influence the
decision that is ultimately made by consumers with regard to
the purchase of a smart phone include the shelf life and
battery life of the phone, the storage capacity of the phone,
and the ability to access a wide range of apps in the phone
without the phone slowing down.
The Huawei I Mate 2 which provides consumers with just
about everything that they desire in a good smart phone, be
it an android operating system, an extensive shelf life, many
different apps to choose from, high storage capacity and
excellent battery life, is therefore one of the most popular
and more favored of smart phones in the market (Boccia et
al. 2019).
Some of the decision making factors that will influence the
decision that is ultimately made by consumers with regard to
the purchase of a smart phone include the shelf life and
battery life of the phone, the storage capacity of the phone,
and the ability to access a wide range of apps in the phone
without the phone slowing down.
The Huawei I Mate 2 which provides consumers with just
about everything that they desire in a good smart phone, be
it an android operating system, an extensive shelf life, many
different apps to choose from, high storage capacity and
excellent battery life, is therefore one of the most popular
and more favored of smart phones in the market (Boccia et
al. 2019).
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