This presentation delves into the concept and theories of consumer behavior, focusing on young consumers and their relationship with retail shops in Hong Kong. It explores the factors that influence buying decisions, such as affordability, wide range of options, and effective communication strategies. The presentation also discusses the loyalty of young consumers to retail outlets and the increasing impact of online retailing. Overall, it provides valuable insights into the behavior of young consumers and offers recommendations for effective communication and training strategies for retail staff.

Assessment Task 1: Case study Presentation

Develop critical thinking and analytical skills by applying theoretical frameworks or concepts to real-world situations/organizations through a case study presentation.

With the vast array of retail shops in Hong Kong, young consumers have a lot of options to choose from when it comes to making a purchase.

Consumer Behavior - Young consumers and retail shops in Hong Kong

Genetics

This presentation discusses the findings of a research article on consumer behavior and their preference for utilitarian products. The research shows that consumers compensate for a loss of perceived control by buying utilitarian products, and that the framing of a product as utilitarian moderates the effect of control on the intention of purchase. The presentation also provides recommendations for companies to cater to their customers' needs and maintain brand loyalty.

Hartpury University and Hartpury College

Consumer Behavior: Insights from a Study on Utilitarian Products

This study aims to explore the impact of digital media marketing on consumer buying behavior in the context of Tesco, UK. It also aims to recommend digital media marketing strategies to persuade consumer buying behavior.

Data Science and Big Data

Impact of Digital Marketing on Consumer Buying Behavior: A Case Study of Tesco, UK

Presentation

This report is on &quot;organizational&nbsp;development&quot;. This report explains innovation is important for organizational development. It assists in developing the market focus is on the development of the Fx Smart Mirror used by Shine Beauty New idea Fx Smart Mirror can be used as a smartphone.&nbsp;The customers can identify the cosmetics that suit them and apply the cosmetics after choosing from a variety of items. The business model used the market problem dissatisfaction among the older generation too large and expensive lack of talented and efficient resources. For a better understanding of the report, you can also check the&nbsp;Shine Beauty&nbsp;marketing of cosmetic brand.

Consumer Behavior - Young consumers and retail shops in Hong Kong

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