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Consumer Behaviors - Sample Paper

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Added on  2021-06-17

Consumer Behaviors - Sample Paper

   Added on 2021-06-17

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Consumer BehaviorsAn Academic Research on Consumer Behavior
Consumer Behaviors - Sample Paper_1
Introduction•Consumer behavior refers to the decision making process and activity that persons involves in when buying, evaluating and discarding products. •The article by Elder, Schlosser, Poor & Xu, (2017) has been selected for this paper •The article views mental imagery is the visual representation of of objects in mind without environmental input
Consumer Behaviors - Sample Paper_2
Findings•Firstly, research on dynamic iconography using traffic icons focused on their effects on on human behavior to act, reaction time and attention.•Secondly, experiments on the effects of color value on product qualities such as durability and convinience for use (Lee, Fujita, Deng & Unnava, 2017).•Thirdly, through experiments it was hypothesized that closer sensory models results in higher attention to physically close experiences, whereas distant sensory models results in higher attention to physically distant experiences (Ostinelli, Luna & Ringberg, 2014)
Consumer Behaviors - Sample Paper_3

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