Identification of target market segmentation and strategies to attract consumers

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Added on 2022/12/22

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This document discusses the process of target market segmentation and strategies to attract consumers. It focuses on Twinings, a beverage company that targets health-conscious customers and uses psychographic segmentation. The document provides insights into the primary target market of Twinings and how the company utilizes marketing research to reach potential customers.

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Identification of target market segmentation and strategies to attract consumers

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