logo

(solved) Consumer Behaviour - Doc

   

Added on  2020-11-12

8 Pages1913 Words434 Views
Marketing
 | 
 | 
 | 
Consumer Behaviour
(solved) Consumer Behaviour - Doc_1

(solved) Consumer Behaviour - Doc_2

INTRODUCTION Consumer behaviour is the study of how individuals make decisions to spend theiravailable resources -money, time and effort consumption related items. In current scenario,consumers acquire goods and services for the sake of consuming which result into occurrence ofhyper consumption or over consumption (Atwal and Williams, 2017). These both terms enclosethe proposition that market acquisition and consumption reach excessive levels with profoundrepercussions for individual, society and environment. This report covers identify an issues ofhyper consumption or overconsumption, provide solution for issues using Deontological andConsequentialist, examine social media usage for alleviates issues. Finally provide valuablerecommendation that can be implemented to overcome consumption challenges. Issues of hyper consumption or over consumption and link to an individual, community andenvironment. Consumer behaviour is the action of consumers in the market place and underlying motives for those actions. It includes the study of what, when, how, when they buy etc. which help marketers or future market to recognise why and how individuals make their consumption decisions in order to make better strategic marketing decisions. If marketer understand consumer behaviour, they can predict the reaction of the consumer and can shape their marketing strategiesaccordingly (Durmaz, 2014). In today's scenario, majority of the consumer consumes products and services for the sake of consumption i.e. hyper consumption or over consumption. It is one biggest challenge among marketers (i.e. over consumption) as it signifies that excessive consumption of goods in a sociological phenomena and it has impact negatively on community, individual and natural world. Hyper consumption is effected by brands, fashion, status symbol, religious norms or values which influence the market condition and its profitability. Furthermore,today people always need new and better product as there will be always something better or cooler on the market. Because we live in a capitalistic consumer culture where there is common phrase, 'offer end soon, buy while it last'. Instead of contributing to consumerism by buying new clothes and household goods, consumer can try finding and using that were already purchased and perhaps slightly used (Hill, and Martin, 2014). A primal effect of hyper consumption is reduction in planet carrying capacity and also its effect on individual, community and environment. In an individual perspective each one is 1
(solved) Consumer Behaviour - Doc_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Business Research Methods : Assignment
|9
|2193
|61

Understanding Customers: Contemporary Perspectives, Decision Making, Perceptual Processes, Society, and Future Trends
|8
|2300
|240

Understanding Customers: Contemporary Perspectives on Consumption and Decision-Making Processes
|7
|1791
|328

ETHICAL CONSUMERISM: ATTITUDE, REALITY AND THE BEHAVIOURAL GAP
|75
|22023
|51

Understanding Customers and Consumer Behavior in the Tourism Industry
|7
|1814
|355

Understanding Customers: Micro and Macro Aspects of Consumer Behaviour in Tourism Industry
|8
|2281
|253