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Consumer Behaviour - Assignment Solved

   

Added on  2021-04-21

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Running head: CONSUMER BEHAVIOURCONSUMER BEHAVIOURName of the student:Name of University:Author Note:
Consumer Behaviour - Assignment Solved_1

CONSUMER BEHAVIOUR1The concept of consumer behaviour refers to the purchasing habit of the customerspresent in any market. There are various features, factors and particularities present in amarket that influence the decision of the customers while making a buying decision. It is astudy of the groups, organisation and primarily the individuals associated in the purchasingactivity. It also includes the usage and disposal of the goods along with services. Consumerbehaviour also comprises of the emotional, psychological and behavioural responses whichprecede as well as follow their purchasing decisions and activities (Erevelles, Fukawa &Swayne, 2016). Proper understanding of consumer behaviour is a part of art as well as part ofscience because both this sides play vital roles in the success of marketing of a company orbrand. Consumers are manipulated by various reasons. The chief factors influencing the purchasing decisions of a mobile phone is quirecomplicated as the consumers by them for daily use (Rani, 2014). Mobile phone is one of themost important materials for consideration. First of all, before buying the mobile phone Iconsidered that why should I need a mobile and was much confused with the fact thatwhether I should buy any feature phone or an iPhone. For personal use I was much concernedwith the call, text and email facilities. All of these are common in any other phones. Thencomes the factor of operating systems on which the entire validity of smart phones depends.Beside these the consumers consider the battery life, camera quality and most importantly theoverall cost. My choice was always an iPhone because it provides teraflops of music andthousands of movies. Moreover, it can be synchronised with the Apple watches.Choosing a university is completely different from choosing a product from themarket because it will be a question of my future career. For making a decision, I first made alist of the universities that have sufficient programs and scopes in my discipline. Next Iconsidered whether the professors at that universities are renowned in their fields. Whetherthey have doctorate degrees and even get their books published. These professors are to be
Consumer Behaviour - Assignment Solved_2

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