Challenges and Strategies in Online Shopping: Consumer Behaviour

Consumer Behaviour

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Possible challenges that occur for the online shopping trips......................................................3
Suitable strategies to overcome from these challenges...............................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Consumer behaviour refers to the suitable action of consumers in market area and also
represent the underlying motives of the actions. It depicts the suitable actions of consumers in
market area undertaking the motive for their actions. This process tends to choose the suitable
use and dispose of prominent products and services undertaking the emotional, behavioural and
mental responses (Hoyer and et. al., 2020). For this, the report is based on the suitable
investigation which is based on the experience of two shopping trips which is buying furniture
and other is purchasing clothes from mall. It leads to cover the suitable issues which are being
faced by the consumers and strategies to overcome from these challenges.
MAIN BODY
Possible challenges that occur for the online shopping trips
Online shopping is rapidly increasing across the world and maximum number of people
tends to love online shopping as per their convenience. Online shopping tends to offer the ease
and comfort zone to customers as per their needs. For this, most of the e-commerce organisations
tends to offer effective cash back and discount to people in order to motivate them towards the
online shopping. Meanwhile, online shopping tends to undertake suitable glitches and challenges
which are being faced by people while purchasing products through online platform. For this,
suitable challenges are discussed as:
Quality and preferences issues: It leads to undertake prominent issues which are related
with quality of products and preferences of consumers. At the time of purchasing product
through online platform, most of the people are concern regarding the quality of product and also
depends on the suitable reviews before purchasing specific product. If consumers went for the
online shopping for furniture and clothes, they tend to effectively undertake reviews of other
people before making their purchase and also undertake market research properly by surfing
other e-commerce websites (do Paco, Shiel and Alves, 2019). In regard of this, every website
tends to offer large number of products to customers and also prominently check that each and
every product is sold properly or not. In relation with this, websites also lead to sell fake
commodities rather than genuine products that leads to break trust of people and also does not
accept cash on delivery for the payment.