Consumer Behaviour in Facebook : Report
Added on -2020-07-22
| 8 pages| 2065 words| 62 views
Trusted by 2+ million users,
1000+ happy students everyday
Showing pages 1 to 3 of 8 pages
Consumerbehaviour
Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1A..................................................................................................................................................1B...................................................................................................................................................3CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTIONThe study of consumer behaviour helps to firms and organisation to improve theirmarketing strategies in order to attain their goals and objectives. There are four main applicationswhich are included in consumer behaviour and it important for organisation needs to study them.These are; marketing strategy, public policy, social marketing and studying consumer behaviour(Akehurst, Afonso and Martins Gonçalves, 2012). In present report Facebook which is a profitorganisation and online social media and networking services. An owner of this company MarkZuckerberg is adopting different marketing strategies through which they can target thecustomers and study their behaviour towards the services which are provided by them. Apartfrom that impact of marketing on consumer behaviour has been discussed. Furthermore,demonstrating how product has been designed and used to appeal a range of sense. TASK A. It is often said that age is just a number where many brands are continuing to target theircustomers which is based on their needs and applying various approaches to offer servicesaccordingly. The popular brands are not missing opportunities because in society there are fivegenerations who are living together. So, it is providing them chance to fulfil their customer needsby attracting them in innovating way. Facebook Inc. segmentation, targeting and positioningwhich comprises a set of activities in order to identify the specific groups among the largenumber of population as potential customers. As there are many use of this company who areactive Facebook and connecting with each other. Different strategies have been adopted byowner of Facebook through which he can design his services in best manner and these can beused as a range of sense (Heinonen, 2011). The company is targeting users according to therequirements of their and using high standard of channel for delivering its services. An expertiseof this company are continuously engaging with users and improving their overall experience alltime so that they can access with different services which are offered by Facebook. Nowadays, itbecome essential for organisation to design and provide the products and services according tocustomer needs in order to capture large market share. Below mention are different ways whichis using by Facebook company and successfully implementing in their tactics and how these areincorporating with their social media marketing. 1
Found this document preview useful?
You are reading a preview
Upload your documents to download
or
Become a Desklib member to get accesss
Paid Plans
Free Plan
Single Unlock
Monthly Plan
Yearly Plan