Consumer Behaviour in Business : Report

CONSUMER
BEHAVIOUR

Table of Contents
INTRODUCTION...........................................................................................................................3
Unilever applying understanding of internal consumer processes in the psychological
dimension to market in accordance to products.....................................................................3
Socio-cultural consumer influences have been the most important to the success of Dove’s
Campaign for Real Beauty.....................................................................................................4
Unilever’s decision to link its brands with efforts to encourage healthy and environmentally
sustainable behaviours............................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Consumer behaviour is the major factor which assist the business in attaining its
determined goals and objectives. Therefore, there are various strategy used by the enterprise to
influence the consumer behaviour for organisational products and services. Further, the report
will analyse the behaviours of buyers towards the product's and services of Unilever, the leading
and largest consumer goods firm selling its products across the globe. The products of company
comprise food, beverages, cleaning, agents, personal care and beauty products. Moreover, the
report will outline the socio cultural influence which assisted the success of Dove's Campaign.
Beside, it will evaluate firm's decision to link its efforts to encourage healthy and
environmentally sustainable behaviours. The enterprise uses every possible social media channel
like, Facebook, Instagram, Twitter etc. in order to create about its products and environmentally
practices.
Unilever applying understanding of internal consumer processes in the psychological dimension
to market in accordance to products
Applying the psychological dimension strategy when innovating and launching product
in market plays an important role for Unilever as it assist the enterprise in making effective
decisions to attract consumers and to increase sales. The strategy implemented by the company is
according to ongoing trends, emotions of buyers towards one particular product, and many more.
The physiological factors assist the business in enhancing the creativity of its product. For
instance, there are various products of the company which are universal and for those
commodities the ultimate objective of Enterprise is to promote awareness about healthy and
hygienic practices whereas there are some personal care products of the entity which are focused
on women and their beauty needs. The company understands the need of connection emotion of
buyers with products for which advertise its product according to generation by segmenting
buyers according to their needs and wants(Young, Hwang and Oates, 2010). Moreover, the
advertisement strategy and Unilever is also focused on Physiological factors like, the company
understands the feeling and emotion of getting discriminated therefore specially for women it
focused on promoting personal care regarding internal beauty of human being instead of Outer.
The firm has also focused on boosting the morale of Women's who feels isolated because of
anything that degrades them from other people. The concepts and idea of real beauty in its
products is the major physiological factor which comprise emotions and behavior of people.