Consumer Behavior Analysis: Factors Influencing Noodles Purchase

This assignment provides an analysis of consumer behavior, specifically focusing on the purchase of noodles. The student details the 5 stages of consumer decision-making: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. The assignment examines the student's personal experience in buying Nissin vegetable noodles, outlining the recognized needs, such as ease of preparation and affordability. It also covers the information search process, including both internal (none in this case) and external sources like the internet and social media. The evaluation of alternatives considers other products like Quaker oatmeal. The assignment then describes the product's attributes, such as taste and price, and explains the decision to purchase the product online. Finally, it touches upon post-purchase behavior, reflecting on the product's ability to meet expectations. The assignment concludes with a list of cited references.

CONSUMER
BEHAVIOUR
Name of the Student
Name of the University

Introduction
 The 5 steps of consumer
decision making are as
follows:
 Need Recognition
 Information Search
 Evaluation of
Alternatives (Papista et
al. 2018)
 Purchase Decision
 Post Purchase Behavior

Need recognition
 I had decided to buy as
a consumer is Nissin
food veg Noodles
 Needs that I recognized
for buying the product:
 Easy to made
 Inexpressive
 Does not imposed bad
impact on health

Information search
 Internal source of
information: None, Since
it will be my first buy)
 External information
 Internet
 Social media platforms
(Torres‐Ruiz, Vega‐
Zamora and Parras‐Rosa
2018)
 Television advertise
 From friends and family

Evaluation of Alternatives
 alternate products
for Nissin Foods
vegetable noodles
include Quaker
instant oatmeal,
instant rice, or
other ready to eat
packages

Evaluation of Alternatives
 The chief attributes
on the basis of which
the product has been
selected includes:
 Taste of the products
(Jeswani and
Azapagic, 2020)
 Price range
 quality

Purchasing the product
 The consumer needs to
decide
 Where the product
should be purchased
from?
 When the product
should be purchased?
 I selected to buy from
online store since
majority of the online
grocery

Post purchasing behavior
 consumer can
evaluate if the product
is useful for him or her
and have met the
expectation or not
 I expect that the
product will be able to
satisfy all the
attributes that I am
expecting it to fulfill

Reference
Jeswani, H.K. and Azapagic, A., 2020. Environmental impacts of
healthcare and pharmaceutical products: Influence of product design and
consumer behaviour. Journal of Cleaner Production, 253, p.119860.
Jonas, A. and Mansfeld, Y., 2017. Exploring the interplay between the use
of risk-related information, risk perception formation, and the stages of
travel product consumption. Current Issues in Tourism, 20(14), pp.1470-
1488.
Papista, E., Chrysochou, P., Krystallis, A. and Dimitriadis, S., 2018. Types
of value and cost in consumer–green brands relationship and loyalty
behaviour. Journal of Consumer Behaviour, 17(1), pp.e101-e113.
Torres‐Ruiz, F.J., Vega‐Zamora, M. and Parras‐Rosa, M., 2018. Sustainable
consumption: Proposal of a multistage model to analyse consumer
behaviour for organic foods. Business Strategy and the
Environment, 27(4), pp.588-602.