What Is Consumer Behavior and Why is it important?

CONSUMER
BEHAVIOUR
Name of the Student
Name of the University

Introduction
 The 5 steps of consumer
decision making are as
follows:
 Need Recognition
 Information Search
 Evaluation of
Alternatives (Papista et
al. 2018)
 Purchase Decision
 Post Purchase Behavior

Need recognition
 I had decided to buy as
a consumer is Nissin
food veg Noodles
 Needs that I recognized
for buying the product:
 Easy to made
 Inexpressive
 Does not imposed bad
impact on health