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A Survey of Consumer Behaviour and Insight

   

Added on  2021-02-20

12 Pages3232 Words380 Views
CONSUMERBEHAVIOURAND INSIGHT

INTRODUCTIONConsumer behaviour is a study of the determinants of an individuals and organizations tochoose, acquire as well as utilization of goods and services to satisfying their own needs andwants. The survey of consumer behaviour is concerned with the aspects of buying behaviour ofbuyers related to the evaluation of post purchase, pre purchase activities. This study is related todetermine and influences of how potential customers for a specific products or services. In thisreport, Samsung is chosen as a B2B company and studied on the specific product of thatcompany which is Galaxy Note 10. At a time of launching new products or services, a companyneeds to analyse the market conditions as well as the consumers expectations in order to satisfythem and get success in future. This report covers the analysis of the several stages of decisionmaking and its significance for marketers to prepare a roadmap. Although, the procedure ofdecision making with B2B and B2C context and approaches of methods market research. Inaddition also, justify the factors and stages which influence the buying behaviour of consumersby using the appropriate concepts, theories and models. TASK1 P1Consumer is a person who purchase for consumption in return of paying some amount ofmoney and they are known as the market player. Whereas, decision making is a cognitiveapproach that is used at a time of selecting a course of action among the various optionspossibilities (Bereznoy, 2019). In other words, it is a process of identifying, analysing andchoosing the best alternatives which are based on the values, beliefs and preferencesof thedecision maker. Within the context of Note 10, the marketers uses the stages of consumerdecision making to take a smooth and effective decisions. These steps are as follows: Problem recognition: It is the first and most important step of consumer decision makingstages in which consumer analyse the needs and the problems of the decisions because withoutthe need recognition purchase cannot takes place. Smartphones become a necessity of modernsociety and the several models are present in the marketplace, a user needs to identify the troubleand dimensions. So, the marketer of Galaxy Note 10 needs to analyse the users requirements andtheir preferences as well as competitors strategy which helps in identifying the decisionsregarding consumers (Calder, 2016). 1

Search process: In this stage, before buying a product consumer searched and gatheredrelevant informations regarding the products or services which are best. For purchasing GalaxyNote 10 a consumer collects the relevant facts regarding the buying of product and take aeffective decisions. In this phase users research for products or services that can satisfy their ownneeds and wants as well as make a effective buying decisions. This will helps in identifying theboth facts such as positive and negative, this will done through social media and users reviewswho have experience of Note 10 quality, features and services. Alternatives evaluation: Once a consumer has find out what will fulfil their requirementsthey will begin to look for the high-grade deal of products or services. This based on theattributes of goods such as features, quality, price, reviews, services, design etc. To buy a Note10 product customers use their informations for comparing and evaluating the all options whichare available and choose appropriate alternative among them that are best meet theirexpectations. Selection of best alternative: It is the last step of consumer decision making processbecause after analysing all above stages, in this a user finally decide and make actual purchase ofproduct which can satisfy the needs and expectations of them (De Mooij, 2019). The purchasingdecision of Note 10 are takes place when consumers analyse all the stages and make a desiredpurchase decision.Decision evaluation: It is the feedback approach of the customers towards their buyingdecisions that have been purchased by them is up to mark or not according to their expectations.This is related to the post-purchase behaviour of the customers and helps in distribute thenegative and positive feedback about the product or Note 10. P2Consumers are the centre of marketing activities, for studying the market environment itneeds to understand and recognise the factors which influence the effective users and theirdecision making procedures that they use. Marketers of Note 10 considers the whole buyingprocess rather then only purchase decision to make a path to purchase and understand consumerdecision making (Gargiulo, 2015). Market research: It is needed on the continuous basis to keep in touch with the latestmarket trends and gain a competitive advantages in business. Market research is most significant2

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