This article discusses the importance of understanding consumer attitudes for marketers and how it can impact marketing strategies. It explores the concept of consumer behaviour and its relevance in decision making. It also highlights the Katz Functional Theory of Attitudes and the four functions related to it. Additionally, the article emphasizes the significance of social media and influencers in marketing, as well as the range of social media channels available for targeting different consumer demographics. The case of Tesco Plc and its use of social media to promote its new range of organic products is also mentioned.

Learn about the importance of understanding consumer attitudes for marketers and how it can impact marketing strategies. 

Importance of Understanding Consumer Attitudes for Marketers

This document discusses the importance of understanding consumer attitudes for marketers in the bottled water sector. It also explores the role of social media and its influencers in marketing, and the range of social media channels available for different consumer demographics.

Professional Development

Understanding Consumer Behaviour and the Importance of Social Media for Marketers

Case Study Report TABLE OF CONTENTS INTRODUCTION 1 LITERATURE REVIEW1 CASE STUDY EVALUATION 4 DISCUSSION 6 NEW SOCIAL MEDIA STRATEGY 8 CONCLUSION 11 REFERENCES 12 INTRODUCTION In the digitalization era, people are using social media and internet frequently. Small and medium sized firms are taking support of social networking sites in order to create a strong brand image and expanding operations worldwide (Wang, Pauleen and Zhang, 2016). LITERATURE REVIEW Importance of social media

Case Study Report TABLE OF CONTENTS

Marketing

Data Science and Big Data

Social Media Marketing And Its Challenges

This presentation provides an overview of practical digital marketing strategies, including social media platforms, digital marketing techniques, search engine optimization (SEO), pay per click (PPC) advertising, social media marketing, email marketing, and display marketing. It also includes references for further reading.

Importance of Understanding Consumer Attitudes for Marketers

Understanding Consumer Behaviour and the Importance of Social Media for Marketers

Case Study Report TABLE OF CONTENTS

Social Media Marketing And Its Challenges

Practical Digital Marketing

The Role of Digital and Social Media Marketing in Consumer

The Effect of Digital Marketing on Consumer Behaviour (Doc)

Importance of Understanding Consumer Attitudes for Marketers

Understanding Consumer Behaviour and the Importance of Social Media for Marketerslg...

Case Study Report TABLE OF CONTENTSlg...

Social Media Marketing And Its Challengeslg...

Practical Digital Marketinglg...

The Role of Digital and Social Media Marketing in Consumerlg...

The Effect of Digital Marketing on Consumer Behaviour (Doc)lg...

Understanding Consumer Behaviour and the Importance of Social Media for Marketers

Case Study Report TABLE OF CONTENTS

Social Media Marketing And Its Challenges

Practical Digital Marketing

The Role of Digital and Social Media Marketing in Consumer

The Effect of Digital Marketing on Consumer Behaviour (Doc)