Consumer Behaviour Analysis

Running head: CONSUMER BEHAVIOUR ANALYSIS
CONSUMER BEHAVIOUR ANALYSIS
Name of the Student
Name of the University
Author Note

1CONSUMER BEHAVIOUR ANALYSIS
Table of Contents
1. Introduction................................................................................................................2
a. Overview of Topic..................................................................................................2
b. Target Market.........................................................................................................2
c. Problem/Opportunity Statement.............................................................................2
2. Literature Review & Framework...............................................................................2
a. Overview of literature on topic..............................................................................2
b. Theory/framework/Concept...................................................................................3
3. Marketing Strategies..................................................................................................4
a. Marketing Strategy 1..............................................................................................4
b. Marketing Strategy 2..............................................................................................4
c. Marketing Strategy 3..............................................................................................5
4. Recommendation & Conclusion................................................................................5
a. Recommended marketing strategy.........................................................................5
References......................................................................................................................6

2CONSUMER BEHAVIOUR ANALYSIS
1. Introduction
a. Overview of Topic
The topic that has been selected for analysis in the report is mainly related to the
piracy based activities that are performed by different users. The issues that are being faced
by the entertainment service providers. The lack of awareness among the consumers related
to the adverse effects of piracy based activities that are performed by them is an important
part of the analysis that will be made in the report (Abhishek, Telang & Zhang, 2017).
b. Target Market
The target market of the analysis that will be made in the report mainly consists of the
consumers who are more keen towards watching the pirated TV shows and movies.
c. Problem/Opportunity Statement
The problem statement that can be defined as a part of the analysis is based on the
issues that are being faced by the entertainment services providers and the losses that have
been faced due to the over usage of pirated copies of different movies.
2. Literature Review & Framework
a. Overview of literature on topic
The movie based industry has been quite successful in selling different dreams to the
consumers in various parts of the world. The digital revolution that has taken place in the
industry has been able to affect the business of movie market in a huge manner. The move
industry management has however not been able to convince the customers that the piracy
based activities that are performed by them are similar theft. The recent researches that have
been made based on this issue have been able to depict that the around 30% of the total
population in the United Kingdom had become active in different forms of piracy (Aiken et
al., 2016). The consumers have perceived that piracy related activities that are performed by
the customers do not have any effect on anyone and it is also a victimless crime. The success
rates of the ways by which the distributors and entertainment service providers are able to
provide knowledge to the consumers based on different issues that can be faced due to piracy
were quite low (Anker et al., 2015).
As discussed by Ashley and Tuten (2015), the piracy trends have a major impact on
the levels of operations of the entertainment industry and the revenues that have been gained