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Consumer Behaviour in Tourism

   

Added on  2019-09-26

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Consumer Behaviour and Brand Expectation in TourismResearch ProposalAugust 2016
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Table of ContentsAim and Motivation of the research......................................................................................................4Research Objectives..............................................................................................................................4Background and Literature Review.......................................................................................................5Research Questions/ Hypotheses...........................................................................................................5Research Design and Methodology.......................................................................................................6Data Analysis........................................................................................................................................6Contribution and Conclusion of the research.........................................................................................7References.............................................................................................................................................8
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Aim and Motivation of the researchTourism is one of the biggest monetary segments, which is rapidly growing. Tourism improvementcan be an effective tool for financial development, eradication of poverty, and for the protection ofcommon and social assets. Despite the fact that customer behaviour (CB) is a most inquired aboutzones in the field of tourism, couple of broad surveys of the assemblage of learning around there exist.The purpose of this study is to look at examining the consumer behaviour in tourism. Each item has an apparent picture and an arrangement of traits in the purchasers' psyches, which is theitem, administration or brand situating. The market value of the destination in the tourism sector iswhat will drive the development of the brand. (Beerli & Martín, 2004)). The tourist will browse theinternet for the destination that best suits their imagination and moreover, the brand image of thedestination or its rankings on the list also matters to traveller. They are keener on going to places thatare popular. The idea of this research is to know the position of the destination on the lists of European travellers.Also, it is important to analyse how much importance they give to the brand image of a place.Mauritius is one country which gets major revenues from the industry of tourism. With the efforts ofMauritius Tourism Promotion Authority (MTPA), the brand image of this place’s tourism has beenshaped in a perfect manner so as to attract a lot of tourists. Consumer behaviour (CB) will drive the choices, thought process and other such stuff and the finaldecision of the consumer will depend on it. It is 'worried with all exercises specifically included inacquiring, devouring and discarding items and administrations, including the choice procedures thatgo before and take after these activities' (Chadee & Mattsson, 2007). Research ObjectivesThis research proposal aims at understanding how consumer behaviour and perceived image of abrand and destination is important in attracting tourists to particular destination. Through thisunderstanding the brand image perceptions among tourists for Mauritius, especially European tourists.Also, apart from getting knowledge about the literature, this research paper has another objective ofutilizing methodology used in case study for providing significant information for the process ofgiving a brand image to a destination and what leads to that perception. The case study of brand imageof Mauritius among European tourists is taken in this paper.
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