Article | CONSUMER BEHAVIOUR AND ENVIRONMMENT.

Running head: CONSUMER BEHAVIOUR AND ENVIRONMMENT
CONSUMER BEHAVIOUR AND ENVIRONMMENT
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CONSUMER BEHAVIOUR AND ENVIRONMMENT1
Consumer behavior is considered to be the study of groups, organisations and
individuals and the activities which are associated with the use, disposal and purchase of
services and goods which include the mental, behavioral and emotional responses that follow
or precede the activities (Mandel et al, 2017). It has always been said that the environment
has a huge influence on the behavior of the consumers and widely affect them however it can
be see that even the behavior of the consumers highly effect the environment and in recent
times they have been affecting the environment negatively which is becoming detrimental.
In recent times, climate change has garnered a lot of importance because of the
detrimental impacts it has been having on the environment and one of the major reasons for
the increase of global warming and climate change is the consumer behavior. Majority of the
products that are used by the consumers these days contribute to the growth and increase of
the detrimental issue.
With the advent of technology, the demands of the people are constantly changing.
According to scholars, majority of the impacts that have on the planet comes from the
consumptions and the uses of technology in the household (Yan et al, 2016). The changing
lifestyle of the society has been changing the consumer behavior and most of the consumers
these days have been focusing on luxury. Ahmed et al (2017) state due to the fast paced life
people are using devices in their households to get their work done and also in a faster
manner like, air conitioners, microwaves and small chimneys present in the kitchen and these
are considered to be major sources of air pollutants that have been damaging the
environment.
The negative effects of climate change and the damage caused to the environment,
most of the millennials focus on ethical consumption however, there are some factors which
make it difficult for people to fully resort and practice ethical consumptions. According to