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(PDF) Consumer Behaviour and Insight Assignment

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Added on  2021-02-19

(PDF) Consumer Behaviour and Insight Assignment

   Added on 2021-02-19

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Consumer Behaviourand Insight
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Table of ContentsINTRODUCTION...........................................................................................................................1Task 1...............................................................................................................................................1P1 Stages of consumer decision making for a product and services...........................................1P2 Importance for marketer in order to map a path to purchase and understand consumerdecision making...........................................................................................................................3Task 2...............................................................................................................................................5P3 Decision making process in context to B2B and B2C............................................................5P4 Evaluation of different approaches to market research and method of research used fordecision making process..............................................................................................................6Task 3...............................................................................................................................................8P5 Marketer can influence the different stages of decision making process of B2B and B2c ...8CONCLUSION................................................................................................................................8REFERENCE.................................................................................................................................10
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