Consumer Behaviour and Insight

Consumer Behaviour and Insight
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Table of Contents
INTRODUCTION...........................................................................................................................3
Main Body.......................................................................................................................................3
Task 1...............................................................................................................................................3
P1) Determine different stages used decision making journey of user forgiven product&
service.....................................................................................................................................3
P2) Discuss significance for marketers to map a path in context of increasing understanding
regarding user decision making..............................................................................................5
TASK 2............................................................................................................................................6
P3) Differentiate among decision making process in reference of B2B and B2C through
appropriate examples..............................................................................................................6
P4) Discuss various approaches of market research adopted for better decision making in
reference of B2B and B2C business model............................................................................6
TASK 3............................................................................................................................................8
P5) Evaluate way in which marketers can affect stages of decision making in B2B and B2C
business models......................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
In organisation, consumer is determined as important part of organisation as they focus on
buying products and services of organisation and increases sales. While buying any goods,
consumer assesses different kind of factor and then takes decision for organisations. There are
various approaches that are adopted by management team to attract buyer. The present
assignment is depending on Amazon. It is considered as international organisation founded in
1994. In present assignment, the organisation focuses on organising market research in order to
analyse need of user. In current assignment, the process of decision making of user is explained
in addition with comparison among decision taken in reference of B2B as well as B2C. It also
involves various approaches of market research that help in increasing understanding regarding
whole decision making process (Bamossy and Solomon, 2016).
Main Body
Task 1
P1) Determine different stages used decision making journey of user forgiven product& service
Consumer decision-making signifies the whole process by which user assess need of buyer
regarding good and services that help in meeting those requirement in best way. Herein, the
consumer focuses on taking decisions regarding what to buy and what is not for use resources in
proper manner. For this process, there are various forms in context of decision taken by
consumer that is given below:
Extensive problem solving herein, the consumer do not have particular preferences in
context of brand as well as product. They do not focuses on adopting any fixed criteria for
assessing brand so it is necessary for marketer to offer information to user that aids assistance to
them in choosing proper brand. For example, Jewellery & automotive included in this category.
Limited problem solving herein, the consumer possess specific criteria for assessing
diverse brand. They prefer specific brand and also seek extra information for taking decisions
related to purchase. For example laptop, clothes and other products fall in this category.
Stages of consumer decision making process
Problem recognition is considered as initial step related to consumer decision making
in which consumer believe that they are in challenging state and require relevant good and
services in order to get relieve from problem so that they improve specific needs and requirement
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which they want to satisfy. Therefore, there is a kind of scope related to marketing that help in
advertising its goods and services at broader level so user increase knowledge regarding problem
and also adopt suitable goods that helps in resolving those issue in an appropriate manner. For
example, customer required to accomplish their wants to buy formal clothes on Amazon & by
using other websites (Bronnmann and Asche, 2017).
Information search after recognition of problem, the user search focus on searching
specific goods and services that aid assistance in solve problem in appropriate manner.
Therefore, they collect options that help in taking better decisions. And, sometime user takes
decision according to its past experiences. In this level, the consumer focuses on searching
necessary or required information from various sources to buy products. Therefore, the consumer
can collect information by using internet to take proper decision.
Evaluation of alternative in this step, the user assesses various alternatives by using
predefined criteria like price, quality and so on. There are different types of brand offer specific
product. So, user possesses wider choice in order to select proper product so that they satisfy
need of user in an appropriate manner. Herein, customers assess brand for taking proper decision
and customer focus on taking review regarding brand that is available on Amazon as well as on
other website for fulfilling their need.
Purchase Decision herein, the user purchase goods and services in actual manner. After
collect all kind of information connected to review & feedback from prevailing user, they
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