Consumer Behaviour and Insight

Consumer Behaviour
And Insight

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1.Uphold and analyse the phases of the consumer decision making journey for a given
product/service............................................................................................................................1
P2.An statement of why it is essential for marketers to map a path to buy and interpret
consumer decision making..........................................................................................................2
P3) Conduct comparison in decision-making process of business to company (B2C) and
business to business (B2B)..........................................................................................................3
P4) Assessment of the numerous approaches to market research and distinguished methods of
research adopted for understanding B2B and B2C decision-making process........................5
P5 Influence of marketers on different stages of decision making process of B2B and B2C....6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Consumer behaviour is the vital component for ever association as it enables the
enterprise in determining how their end users responds towards the items and services which are
prevailing in the marketplace so that their ultimatum can be satisfied (Gangale, Mengolini and
Onyeji, 2013). This concept also focuses on examining about how, when, why and where
customers buy or do not purchase the product. Most of the business operates their operations
considering their customers wish and expectation as customers are the only core component to
the business which states that business exists. To complete this assignment the company which
has been taken into consideration is Aston Martin which is well known for their products that is
Aston Martin vantage cars. This written documents examines the behaviour of the consumer and
their decision making process while purchasing a product. Along with this it also determines the
path which a consumer go through before buying of the commodity so that their ultimatum can
be satisfied in a appropriate manner. Furthermore, the consideration on the business to business
and business to customers which impacts the decisions of the clients in the market place.
TASK 1
P1.Uphold and analyse the phases of the consumer decision making journey for a given
product/service.
Consumers for the association is termed as the most valuable assets as this supports the
business in attaining and satisfying their customers as well as the associations so that sufficient
amount of profit can be earned (Pitta and et. al., 2012). For buying of commodity a consumer
goes through a series of procedure so that the decision for purchasing a particular product can be
taken in the best and systematic manner. Below mentioned are the series of steps which a client
will undergo in regard to buy the car that is Aston Martin Vantage:
Phases of clients judgement creation procedure:
Pre- Purchase : This steps is regarded as the first and foremost step where the client
decided in advance about which product to buy and which not for this they undergo several way
such as :
 Need Recognition : This step of decision making process mainly focuses on the
recognition of the needs where the user decides and seeks to know whether they need this
product or not. As by determining the need only a customers will hold the authority to
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