1 P2 Mention why it is necessary for marketers to map a purchase path and understanding about consumer decision-making 2 M1 Identify how marketers responds towards decision making processes by using relevant models and concepts3 D1 Critical evaluation of theories and models which influences decision- making procedures4 TASK 24 P3 Comparison of the differences in decision-making procedures of B2B and B2C along with specific instances 4 P4 Analyse different approaches to market research and methods of research to understand decision