Consumer Behaviour and Insight : Assignment Solved
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Added on 2021-02-20
Consumer Behaviour and Insight : Assignment Solved
Added on 2021-02-20
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Consumer Behaviourand Insight
Table of ContentsINTRODUCTION...........................................................................................................................1Discuss and examine numerous stages of decision making for a particular goods and services. .....................................................................................................................................................1P2.An explanation of why it is important for marketers to map a path to purchase andunderstand consumer decision making.......................................................................................3P5) Throw-light on how marketers can influence numerous stages of decision-making processof B2B and B2C, specify examples............................................................................................5CONCLUSION ...............................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONConsumer Behaviour is stated as studying customers attitude regarding selecting andrejecting of goods and services. This assist the company to to sales their sales volume as firm isable to frame product and services according to their preferences. It plays a significant role asconsumer behaviour is mainly associated with psychology, behaviour and motivations.Organization invest huge funds in understanding consumer behaviour as it aid marketers toforecast the buying attitude or behaviour of the customers (Bager and Mundaca, 2017). Bydeeply studying the consumer behaviour or customers administration come to known on whatbasis client is purchasing the product. This project report is prepared to understand howconsumer behaviour affect their purchasing ability for product and services in the market. In thiscurrent report the chosen products is from automotive industry Ford that is Mustang cars. Thisautomotive industry is termed to be the wider industry that deals with the design , developmentand manufacturing of the cars. The report includes discussion and analysis of stages of decisionmaking product and services. Focus is done importance of marketers to map a path to purchase.Numerous model will be studied in context to decision making process. Comparison amongB2C and B2B will be done. Throw-light on factors that influence decision-making and buyingbehaviour. Discuss and examine numerous stages of decision making for a particular goods and services. In an organization studying consumer behaviour plays a significant role as it aid firm tounderstand their selecting and rejecting criteria of product and services. It helps the enterprise toframe strategies accordingly. In order to attain best results business associates build strong andtransparent relations with potential customers. The purchasing or buying behaviour of targetedconsumer affect the decision-making process of Mustang cars. To satisfy emerging needs of thepotential clients business continuously interact with people in the society. Consumer decision making stages are as follows :Pre-purchase: For making a decision regarding pre purchase of goods customer undergodifferent level which are as stated as under:Need recognition: To increase the sales ratio it is important to first understand the needand want of the customers (Bruwer and Lesschaeve, 2017). Here, need is stated to be themost necessary element through which drives influences the consumer to purchase their1
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