logo

Influences of Marketers on Stages of Consumer Decision Making Journey

   

Added on  2020-12-09

16 Pages5099 Words290 Views
Consumer Behaviourand Insight

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Stages of consumer decision making journey........................................................................1P2 Understand the consumer decision making and its significance for marketers.....................3TASK 2............................................................................................................................................4P3 Differences in the decision making process of B2C and B2B...............................................4P4 Various approaches and methods of market research used for understand decision makingprocess.........................................................................................................................................7TASK 3............................................................................................................................................9P5 Influences of marketers on various stages of decision making process of B2B and B2C ....9CONCLUSION ...........................................................................................................10REFERENCES..............................................................................................................................11

INTRODUCTIONThere are various kind of processes regarding the decision making which can beunderstood by the consumer and thus through this knowledge can be enhanced. There is theevaluation of substitutes along with the needs of recognisation form the research and thepurchase of various kind of products and services which are being manufactured. In order tohave factor of growth within the market and thus reach to its sales, it is highly essential for thecompany to understand the attitude and behaviour (Arts, Frambach and Bijmolt, 2011). There arenumber of factors which can impact upon the process of decision making. There are various kindof stages which are mainly involved within process of purchasing and thus determine every kindof stage to purchase products. Company chosen is Thomas Food Centre which is small retailer ofvarious type of food products. There are various kind of stages in which the process of decisionmaking process and influence of marketer of every kind of stage within this report. TASK 1P1 Stages of consumer decision making journeyConsumer behaviour can be stated as process where there are many of the processeswhich a consumer undergo through and thus then they make the purchases and thus it mainlyinvolves many kind of factors which in turn can put up the influence upon the decision made andthe way they are mainly utilised (Consumer decision making process. 2017). There are mainlyfive steps which are being involved within the process of consumer decision making process .Those steps are mainly need of recognisance, search of the data, evolutional alternations,purchase and the post behaviour. There are steps which are the guide for marketers forunderstanding and thus communicating with customers by the help of effective funnel. There isone thing that the consumers which does not move within the exact order within the process.Along with that, this can mainly depend upon the product type along with having buying stageconsumer along with having financial status. Below described are the five kind of stages whichare mainly described below: Need recognition: This can be stated as very first step which is being taken and also itplays crucial role in the process of decision making process of the consumer. It is highlyessential to have recognisation of the need for which it is mainly being taken. There is thefactor which is called need and thus it mainly result in actual purchase for the certain kind1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Consumer insight and Behaviour : Assignment
|13
|3959
|285

Consumer Behaviour and Insights
|12
|3925
|90

Customer Behaviour and Insight
|13
|2835
|373

Consumer Behaviour and Insight
|9
|2631
|472

Understanding and understanding consumer decision-making
|33
|4745
|290

Understanding Consumer Decision Making and its Importance for Marketers
|14
|5083
|72