Consumer Behaviour and Insight

Consumer behaviour and
insight

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
SECTION 1......................................................................................................................................4
1.Five different stages of the decision making process and factors which affects this process in
the context of the B2C.................................................................................................................4
2. Black box model of the consumer behaviours and their influences on the marketing
decisions.......................................................................................................................................5
3.Mapping of the process of the decision making of the customer.............................................6
SECTION 2......................................................................................................................................8
4. Similarities and the differences of the B2B and B2C in the decision making process of the
customer.......................................................................................................................................8
5.Different methods of the market research which is used in the B2B and B2C........................8
6.Impacts of the market researches on the stages of the consumer decision making process.. .10
SECTION 3....................................................................................................................................10
7. Evaluation of the factors which influence the decision making process...............................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Consumer behaviour refers to the appropriate understanding the decision making process
of the groups, people and company which is related to their purchase selection, use of the
products and services. It is the study which determine that how the customer make their decision
on the needs, wants and desire and how they purchases the products and services as per their
needs and wants. This file determine the study of the consumer behaviour in the Apple. Apple is
the largest multinational technology company which sells the electronic products and services
across the world. The headquarter of the apple is at the California, US. In this file there is the
examination of the iPad. There is the evaluation of the five stages of the consumer decision
making process and analysis the factors which affects this process. There is the evaluation of the
black box model and their impacts on the process of decision making. This file also determine
the similarities and the differences of process of the decision of the B2B and B2C. Different
methods of the research on the consumer which is evaluated. There is also the evaluation of the
factors which affects the customer decision making process.
SECTION 1
1.Five different stages of the decision making process and factors which affects this process in
the context of the B2C.
Before buying the products and services the customer must go through the process of the
decision. The products and services of the Apple are very popular in the customer so everybody
wants to purchases because they fulfil the needs and wants of the customers. The five stages
included in the decision of the customer are described below:
Need recognition: When the customer identify their needs then this step comes in the process.
For the purchasing of the apple iPad the customer first determine that there is need of the iPad in
their daily working (Xiang, Magnini and Fesenmaier, 2015). Need recognition is the important
step in which the customer evaluated their needs and wants related to the iPad of the apple.
Information search: It is the stage in which the customer wants more and more information
about the products before purchasing the product. The customer collect the information of the
products from the various sources because they did not wanted feel regret on the decision of the

purchase. The apple promotes the iPad by advertising on the social media, TV newspaper so the
customer take the full information.
Evaluation of the alternatives: After collecting information customer then select the best
alternatives from the market according to their needs and wants. The apple manufactures the
iPad as per the requirements of the customer so that it will increases the sales and productivity of
the business as well (Carlucci, and et.al., 2015).
Purchase decision: When the all the decisions are taken in the above stages then the they finally
purchase the product as per their wants and needs.
Post purchase behaviours: This stage states that the customer make the analysis and
determination that the purchase of the products are useful or not. This stage is used when the
customer is purchasing the products.
There are lots of factors which influence the decision making process of the customer
which are described below:
Economic factors: If the people afford the product then they bury the products. The needs and
wants of the customer are not important because if the customer cannot afford the product then
they could not purchase them. To increases the sales of the iPad the apple also make the products
according to the middle and lower income people of the world
Social factors: This factors involves the family society and groups which influences the
purchase decision of the customer (Bian, and et.al., 2016). People will learn lots of value from
this factors so the apple also attract the base of the customer for the sales of the iPad.
Personal factors: Age, lifestyle, occupation, gender and social and the economic status of the
people are come under this factors. These factors will affects the decision of the customer on the
purchase of the particular products. Production of the iPad is also as per the these factors because
these affects the purchases decision of the customer.
2. Black box model of the consumer behaviours and their influences on the marketing decisions.
The black box model refers to the process of the promotion which is taken by the apple to
promotes the iPad to attracts the number of the customer. It finds the those advertisements which
is responsible for the behaviours of the buyers. This model states the thinking of the people
which means they understand easily when the inputs and outputs are clearly defined. Th inputs
are the characteristics of the customer and their decision making process also. Outputs of the
black box model includes product, price, place and environmental, factors like political, cultural,