Consumer Behaviour Insights Report: Amazon and Decision Making

This report provides an in-depth analysis of consumer behavior, focusing on the decision-making process and its various stages. It explores how consumers evaluate alternatives, make purchasing decisions, and engage in post-purchase evaluations. The report examines the differences between B2B (business-to-business) and B2C (business-to-consumer) models, providing examples from Amazon to illustrate these concepts. It also discusses market research approaches, including primary and secondary research methods, with a focus on qualitative methods and techniques like focus groups and observation. The report further evaluates how marketers influence consumer decision-making stages and highlights the significance of understanding consumer behavior for developing effective marketing strategies. The report emphasizes the importance of mapping the customer journey and consumer decision-making for marketers, focusing on providing a superior customer experience.