Consumer Behaviour and Insight Assignment - (Doc)

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Added on 2020-10-23

Consumer Behaviour and Insight Assignment - (Doc)

Added on 2020-10-23

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Consumer Behaviour andInsight

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Compare and contrast the key differences between B2C and B2B decision making process ...1Evaluate difference in market research between B2B and B2C.................................................2Personality, Self and motivation and consumer perception influence on the decision makingprocesses.....................................................................................................................................3Evaluate behavioural and cognitive approaches to consumer learning.......................................4Culture and other relevant factors impact on consumer behaviour............................................4Illustrate how organisations use an understanding of buyer behaviour to influence thedecision-making process within both a B2C and B2B context...................................................5Use of digital audience research developments to understand and influence consumerbehaviour ....................................................................................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7

Consumer Behaviour and Insight Assignment - (Doc)_2

INTRODUCTIONCustomers are the key to success either it is small company or multinational organisation.Everything company do is to make the customers satisfied. In this present report will discusssome wider issues of decision making in context to B2B and B2C decision making process. Compare and contrast the key differences between B2C and B2B decision making processBASIS B2BB2CMeaning Business to Business or B2Bis selling of products andservices between two businessfirms. Business to Customers or B2Cis transaction betweencustomers and firm. Customer In Business to Business thecustomers are the company orfirm whom one firm purchaseproducts and services fromanother such as raw material,labour etc. that influenced thedecisions making. In Business to Customers, endusers are main consumers ofthe firm that influenced thedecisions making. Emphasize OnIn Business to Business, themain emphasise is making agood relationship betweenfirms in taking any decisionsor anything(Oberguggenberger and et.al.,2018). In Business to Customers,emphasise of company is oncustomers as they are the onewho influences the decisionmaking. RelationshipThe relationship between firmsis long termed. The relationship betweencustomers is short term. Buying Decision The buying decision is basedlogical and planned as well asbased on needs. The buying decision is basedon emotions, exception anddesire.1

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