Consumer Behaviour and Insights: Understanding Decision-Making Process in B2C and B2B

CONSUMER BEHAVIOUR
AND INSIGHTS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Explaining the ways in which stages of consumer decision making for given product..............3
Important for marketers to map a path to purchase and understand consumer decision-making4
Comparing and contrasting the key differences of the decision-making process in the context
of B2C and B2B along with providing examples........................................................................5
Evaluating the different approaches to market research and methods of the research used for
understanding the decision-making process in both B2C and B2B ............................................6
Evaluating how marketers influence the different stages of the decision-making process of
B2C and B2B...............................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
This report will evaluate stages of consumer decision making journey for provided
product or service. It will also discuss the importance for marketers to make the path to purchase
as well as understand about consumer decision making. Apart from this it will compare and
contrast the major differences of decision making process in context of B2B and B2C with the
help of specific examples. Also, the different approaches for market research and method of
them will be used for understanding decision making process in the segments of B2C and B2B.
At the end of this report it would be providing with influence of marketers on several stage of
decision-making for the same segment.
MAIN BODY
Explaining the ways in which stages of consumer decision making for given product
The consumer decision-making process involves with different type of steps such as
follows:
Problem recognition -
This is the first step of consumer decision-making which is related to recognize the need
for product and service in this process (Szmigin and Piacentini, 2018). In context to personal
care customer can identify related to their decision as well as they can identify the requirement of
personal care products such as if women have face the problem regarding dry skin, she can be
looking moisture cream offer by Unilever. As well as in this customer can be influence by
providing them advertisement in Television.
Information search-
This is the second stage in which customer identify regarding the which king of product
they want as well they focus on searching wide range of brand which help them to buy or
compare product’s factor and its need. There are some customers who are looking for funnel and
plan that are related to different type of content. Also, in this process there are some process
which related to work by trustworthy source of knowledge and information.
Alternative evaluation-
This is the third stage of the in this process consumer are ready for decide as well as they
can make perspective buyers in order to develop criteria for want the product or not. Also, they
are also looking for alternative solution which is related to needs in product. Some prospectives