Consumer Behaviour and Market Psychology

Consumer Behaviour and Market
Psychology
Scholar ID:

Introduction
•This presentation depicts the needs and wants that can lead the
purchaser to shop Toyota Corolla Car.
•It is also assessed that there are different sources used by
customers to shop Toyota Corolla Car like internal and external
search.
• It is also evaluated that alternatives that demonstrate the
attributes of products and services for satisfying the needs as
well as wants. This presentation also defines the available
purchasing tools.
•In addition to this, this presentation evaluates the post-purchase
satisfaction as well as the behaviour of customers.

Need and want that led to the purchase of the
product or service
• The needs and wants of buying are initiated with the internal as well as external
motivation.
• In the context of Toyota Corolla Car, it is addressed that internal motivation is created
from the needs of consumers.
• Personal wants to purchase the Toyota Corolla Car due to different causes such as
household use, presence to friends, and family use.
• Customers can focus on different competitors of Toyota Corolla Car before
purchasing the products (Karimi, Papamichail, and Holland, 2015).
• In such a stage, a customer can make a difference between desired expectations to
the actual condition.
• But, there could be a lack of creativity and innovation in some products of Toyota.
• Along with this, Toyota Corolla Car can be purchased through customers with the
purpose of accomplishing the self-recognition with meeting the social requirements
(Faulds, et. al., 2018).