Consumer Behaviour and Marketing Psychology Solved Assignment
Added on -2021-02-21
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Consumer Behaviour and MarketingPsychology
EXECUTIVE SUMMARYBehaviour of a customers is directly and directly impact on sales as well as profitabilityratio of a company. Here customer can be any person, group or company which purchaseproducts and services in order to fulfil their services and requirement. This will include concernof service user on different basis such as mental, emotional and behaviour during buyingproducts and services. This report is based on Toyota that is founded by Kiichiro Toyoda in theyear 1937 and its headquarter is situated in Toyota City, Japan. They offer variety of variety ofproducts and services at worldwide level. They products offering are Toyota, Lexus, Ranz,Scion, TRD, Gazoo Racing and Daihatsu as well as services are London Stock Exchange, NewYork Stock Exchange as well as at Tokyo Stock Exchange. This report will include informationabout customers behaviour while they purchase products. It is essential for a firm to developproper marketing strategy which help in attaining goal as well as they also need to considerfactors which impact on customer's behaviour. Along with this respective company also adoptvarious communication mix which will help company in advertising their products and serviceswhich attract more and more customers.
Table of ContentsINTRODUCTION ..........................................................................................................................2MAIN BODY ..................................................................................................................................2Company, products and services overview.................................................................................2Critical Analysis..........................................................................................................................3Recommendation.........................................................................................................................5CONCLUSION ...............................................................................................................................6REFRENCES ..................................................................................................................................81
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