This analysis of primary data collected by performing a survey among the consumers helps to understand how pricing, advertising, and customer satisfaction influence consumers' decision-making process. The survey data helps to observe the fact that almost 74% of the consumers have stated the fact that pricing has a strong impact on consumers’ behaviour, while almost 20% of consumers, which means 3 respondents out of 15 have mentioned that this idea is vague and may not be true. The document type is an analysis and the type of assignment is not mentioned. The subject is Consumer Behaviour and Marketing Psychology, the course code and course name are not mentioned. The university is not mentioned.
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