Consumer Behaviour and Marketing Psychology : Doc
Added on 2021-06-18
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Running Header: Consumer Behaviour and Marketing PsychologyConsumer Behaviour and Marketing Psychology Authors Name: Authors ID:
Consumer Behaviour and Marketing PsychologyExecutive Summary The below presented is the summary of the critical analysis which is conducted overBarambah Organics, one of the leading brand names in the dairy sector which started in 2002after Ian Campbell changed over his fourth era family cultivate, "Spring Creek", in 1999 tonatural status with Australian Certified Organic. The Campbell family had been cultivating inthe South Burnett area of QLD since 1912. The prime objective of executing the belowpresented study is analysing the marketing aspects as the business entity is planning forbusiness expansion. The presented analysis is focused on the critical analysis whichcomprises development of marketing strategy for the business corporation so as to enhancethe sales and profitability of the firm. The marketing strategy will be aiding the businesscorporation on various grounds, for instance the marketing strategy will enhance theefficiency and effectiveness of the efforts of the marketing executives and thus leading themtowards desired outcomes and attainment of targets. Furthermore the report comprise of themarket communication mix which will aid the business entity in making an easier reach tillthe consumers. Marketing communication mix will develop linking bridge between theconsumers and the company and which will enhance the relations between them. Strongrelations with the consumers will lead ito an increase in the goodwill, strong customer baseand increasing market share. The last part of the report is focused on the strategicrecommendations for further improvements.
Consumer Behaviour and Marketing PsychologyContentsExecutive Summary...................................................................................................................2Overview of the product.............................................................................................................4Critical analysis..........................................................................................................................4Marketing strategy..................................................................................................................4Marketing communication mix..............................................................................................6Strategic recommendation..........................................................................................................7References..................................................................................................................................9
Consumer Behaviour and Marketing PsychologyOverview of the product One of the leading brand name in the dairy sector is Barambah Organics started in 2002 afterIan Campbell changed over his fourth era family cultivate, "Spring Creek", in 1999 to naturalstatus with Australian Certified Organic. The Campbell family had been cultivating in theSouth Burnett area of QLD since 1912 (Barambahorganics 2018). The dairy cultivatingactivity moved to the Border Rivers Region of NSW/QLD in 2006 with a specific end goal toanchor access to dependable and safe water. This has been an amazing move for BarambahOrganics and the bovines are flourishing in this area. The business entity is one of the leading brand names in dairy sector in Australian region andis offering variety of milk products. The business corporation have a diversified range of milkproducts that are served with high quality and hygiene. Organic milk is one of the mostpopular product segments of the firm (Barambahorganics 2018). The taste of organic milk islike real milk and the business entity also assures that the milk is not homogenised whichmeans that the milk is kept in the most natural state. Homogenisation is the process underwhich the cream is blasted into fine particles so as to give the milk a more uniformappearance, but with the milk of Barambah Organics, the cream gets collected on the top. Thebelow presented report has been analysed for critically analysing the marketing strategy andmarketing communication mix for Barambah Organics milk and also strategicrecommendations are given for further improvements. Critical analysis Marketing strategyBarambah Organics is a brand which serves best dairy products in the Australian regions.The milk products are considered as a basic product for all the customers now days which
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