Netflix Communication Mix Approaches and Market Performance Analysis
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CONSUMER BEHAVIOUR AND MARKETING PSYCHOLOGY CONSUMER BEHAVIOUR AND MARKETING PSYCHOLOGY CONSUMER BEHAVIOUR AND MARKETING PSYCHOLOGY 11 11 Consumer Behaviour and Marketing Psychology Name of the Student Name of the University Author Note Executive Summary This research report is a detailed analysis of Netflix communication mix approaches and market performance. The analysis of communication mix approaches indicates that Netflix focus on multiple social groups of people when it comes to offering its service.