Consumer Behaviour and Marketing Psychology Analysis 2022

F R O M : S T U D E N T N A M E
Consumer Behaviour and
Marketing Psychology

Introduction
(Consumer behaviour)
Psychology related to thinking, feeling and
reasoning of selecting different brands.
Pattern by which consumer gets prejudiced
under his or her situation .
Ability of process which influence decision
and outcome.
Motivation factors linked with products that
influence interest of consumer.

Acer laptops
Acer laptop is one of the best product of
Taiwanese multinational electronic company.
These laptops are famous for good quality in
affordable price.
Though Acer products are not very famous
but still offer good performance.

Identify need and want linked with purchase decision.
Every individual has different need and want
but they all go through same process while
making a purchase.
Marketer divided this decision making
process in to five stages.
Five stages- need recognition, information
search, option evaluation, purchase decision,
post-purchase evaluation.