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Issues in Consumer Behaviour of Mac Donald

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Added on  2020-05-28

Issues in Consumer Behaviour of Mac Donald

   Added on 2020-05-28

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Running head: CONSUMER BEHAVIOURConsumer behaviorName of the StudentName of the UniversityAuthor Note
Issues in Consumer Behaviour of Mac Donald_1
CONSUMER BEHAVIOURThe Identified Issues in Consumer Behaviour of Mac Donald •The consumers are becoming health conscious and thus they are moving away fromconsuming junk food •The consumers of Mac Donald's are tech savvy and follow trendy lifestyle. The companyneed to match its services with the lifestyles of it customers •The consumers expect to get best quality food at the cheapest price . As the primarycustomers are youths and children they do not have an income • Among the primary consumers there are young professional who choose fast food tosave time. Thus the services should be very time efficient. Objectives of the Campaign to solve the issues To solve the issues regarding consumer behaviour the following steps can be followed:•To gain popularity among the health conscious people the company should include somehealthier items in the menu. •Mac Donald’s should also try to reach out to more customers by adopting newtechnologies. To cater to the needs of their primary customer who are youths and children base MacDonald’s should have cheaper rates
Issues in Consumer Behaviour of Mac Donald_2
CONSUMER BEHAVIOUR•The service provided should be fast to keep up with the demands of the customers whohave a busy lifestyle (French& Smith, 2013). The customers should get their orders intime. Target Audience for the CampaignPrimary Segment Geographic Region: Mac Donald’s started in USA. It is now one of the biggest fast food chains in the worldoperating in 115 countries all over the world.Density: Mac Donald’s targets people living in the cities. Millions of people visit the stores everyyear DemographicAge: Chief consumers of Mac Donald’s belong to the age group of 8 to 27.Gender: Mac Donald’s is popular among both male and female Income: People belonging to lower and middle classes are the chief target audience.Occupation: Most of the people who visit the outlets are young and have a busy lifestyle,students and professionals. PsychographicSocial Class: The company targets people from working and middle class.
Issues in Consumer Behaviour of Mac Donald_3

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